Section 12-5-403 - Furnishing of equipment; advertising materials; records to be kept(a) Industry representatives shall not furnish, give, rent, lend or sell at cost or below, either directly or indirectly, any equipment, fixtures or supplies to any person engaged in selling products of the industry under the privileges of a retail liquor license or limited retail liquor license. No person licensed to sell products of the industry shall receive or be the beneficiary of any of the prohibited benefits. (b) The following materials when furnished free of charge to the wholesaler or an alcoholic beverage supplies representative, are exempt from subsection (a) of this section and may be furnished, given or loaned to any retail liquor licensee or limited retail liquor licensee: (i) National advertising and promotional materials bearing advertising matter and having no value to the retailer except as advertisements; (ii) Consumer advertising specialties bearing advertising matter; (iii) Retailer's advertising specialties bearing advertising matter; and (iv) Standard brewery or manufacturer's signs. (c) Repealed by Laws 1995, ch. 99, § 2.