Except as provided in ss. 125.26(2m), (2s), and (2x) and 125.27(4) and except with respect to caterers, a retail license issued under s. 125.25 or 125.26 , and a retail permit issued under s. 125.27 , authorizes only face-to-face sales to consumers at the premises described in the retail license or permit.
Wis. Stat. § 125.272