N.Y. Gen. Bus. Law § 332
Any person, partnership, limited partnership, unincorporated joint-stock association or corporation causing or knowingly permitting his, their or its name or names to be published in such manner as to indicate or denote that he, they or it is or are the publisher or publishers of a publication such as specified in section three hundred and thirty of this article, and not indicating truly, shall be liable to the same extent as the real publisher or publishers would be in any suit for damages involving such publication in the subject-matter thereof brought against such person, partnership, limited partnership, unincorporated joint-stock association or corporation as the publisher or publishers, or as the alleged publisher or publishers of such publication.
N.Y. Gen. Bus. Law § 332