The commissioner, in consultation with the commissioner of health, shall develop and conduct a public awareness campaign regarding Lyme disease and other tick-borne diseases. The campaign may utilize public forums, social media and mass media, including but not limited to internet, radio, and print advertising and shall include materials and information on the department's website. The campaign shall be tailored to educate farmers, farm workers, and other agricultural employees regarding:
N.Y. Agric. and Mkts. Law § 16-B