No manufacturer or wholesaler shall furnish, give, rent, lend, sell, install or erect, directly or indirectly, or through a subsidiary or affiliate, or by an officer, director or firm member of such manufacturer or wholesaler:
(a) any sign on the exterior of retail licensed premises; provided, however, that such sign may be installed or erected on the roof or the exterior wall of a building in which retail licensed premises are located, if the retailer is not the owner or the lessee of the entire building and the retailer is not given or promised any fee, gratuity, rebate, credit, discount or service, directly or indirectly, for the erection or maintenance of such sign;(b) any sign in the interior of retail licensed premises unless it complies with the limitations and restrictions prescribed by this Part, except that the restrictions as to size shall not apply to signs furnished, given or sold to off-premises beer licensees; or(c) any other sign, brand or otherwise, except as authorized by the Liquor Authority.N.Y. Comp. Codes R. & Regs. Tit. 9 § 83.4