N.J. Admin. Code § 13:44G-11.2

Current through Register Vol. 56, No. 21, November 4, 2024

Section 13:44G-11.2 - Advertising; general requirements

(a) A social worker shall be able to substantiate the truthfulness of any material, objective assertion or representation set forth in an advertisement.

(b) A social worker who is a principal, partner or officer of a firm or entity identified in an advertisement as offering social work services or goods shall be responsible for the form and content of any advertisement disseminated by or on behalf of a social worker affiliated with the firm.

(c) A social worker shall assure that an advertisement does not misrepresent, suppress, omit or conceal a material fact. Omission, suppression or concealment of a material fact includes directly or indirectly obscuring a material fact under circumstances where the social worker knows or should know that the omission is improper or prohibits a prospective client from making a full and informed judgment on the basis of the information set forth in the advertisement.

(d) An LSW who advertises must include the name of his or her employer in any promotional material.

(e) Advertisements using social work license or certification credentials shall only be used when promoting social work services.

N.J. Admin. Code § 13:44G-11.2

Amended by 50 N.J.R. 2017(a), effective 9/17/2018