OPINION

Opinion by Justice BENAVIDES.

This is an interlocutory appeal by appellants, the Hertz Corporation and Texas South Rentals, Inc., from an order certifying a class of plaintiffs and designating appellee, Jose M. Gomez, as class representative. Hertz and Texas South have raised numerous issues challenging the class-certification order. For the following reasons, we reverse the trial court's order, decertify the class, and remand to the trial court for further proceedings consistent with this opinion.

I. Background

Hertz is a nationally operated rental car company. Texas South is an independently owned and operated Hertz licensee. As part of these companies' rental agreements, a customer is presented with three refueling options. First, the companies offer a "fuel purchase option" or "FPO." Under this option, the companies charge the customer up-front for a full tank of gas at a specified price per gallon. The customer can then return the car with less than a full tank of gas without incurring any additional charge. According to Gomez, the FPO is typically close to the market price for gas in the immediate surrounding area.

Second, a customer may refuel the car before returning it to the rental location. This option requires the customer to return the car with a full tank of gas, and the price the customer paid for the gas is obviously dependent upon his or her selection of a gas station.

The dispute in this case centers on the third option. If the customer does not pre-pay for gas under the FPO option and does not return the car with a full tank of gas, the companies charge a "fuel and service charge" or "FSC" to refuel the car. The price per gallon of gasoline under this option is higher than the FPO.

On January 17, 2003, Gomez rented a car from Texas South. At the time of the rental, these options were explained in the rental agreement and by the customer service representative. In fact, Gomez's rental agreement states, in all caps, that "THE PER GALLON COST OF THE FUEL PURCHASE OPTION WILL ALWAYS BE LOWER THAN THE FUEL AND SERVICE CHARGE." In Gomez's rental agreement, the price for the FSC was $3.99 per gallon.

Gomez did not purchase the FPO and did not refuel the car before returning it to Texas South. Texas South, therefore, imposed an FSC of $52.04. Gomez paid the charge and did not dispute it with Texas South. Over a year later, Gomez filed suit against Hertz on February 6, 2000. Later, on September 15, 2000, he amended his pleadings to include Texas South.

Gomez alleged claims for common-law fraud, illegal penalty, unconscionability, and breach of contract. In order to establish liability on Hertz, Gomez alleged several agency theories of liability, including apparent authority, agency by estoppel, ratification, vice principal, joint enterprise, conspiracy, and partnership. Gomez pleaded class allegations and sought to certify a class action of all Texas residents who paid an FSC after February 6, 2000.

Hertz and Texas South pleaded numerous affirmative defenses, such as voluntary payment, waiver, ratification, estoppel, and accord and satisfaction. Additionally, Texas South asserted that claims by class members who paid an FSC before September 15, 2000 would be barred by the four-year statute of limitations.

Gomez moved to certify the class. After numerous filings by the parties and a hearing, the trial court certified a class consisting of "[a]ll Texas residents who were charged an FSC in Texas after February 6, 2000." Appendix at p. 36. The trial court's order further clarified the limits of the class definition as follows:

This is a statewide Class only. Excluded from the foregoing Class are rentals that commenced anywhere other than at a Hertz location in the State of Texas; the presiding judge of the court in which this cause is filed, any other judge assigned to that court or to this cause, the immediate family of such judge(s), Class counsel, and each of the defendants and their respective officers, directors, employees, agents, and attorneys.

Id. at pp. 35-36. This interlocutory appeal ensued. TEX. CIV. PRAC. REM. CODE § 51.014(a)(3) (Vernon Supp. 2007).

II. Standard of Review

We review an order certifying a class under an abuse of discretion standard. Stonebridge Life Ins. Co. v. Pitts, 236 S.W.3d 201, 204-05 (Tex. 2007). However, we must do so "without indulging every presumption in favor of the trial court's decision." Id. at 205 (citing Henry Schein, Inc. v. Stromboe, 102 S.W.3d 675, 691 (Tex. 2002)). We review the trial court's order to determine whether the plaintiff demonstrated actual compliance with Texas Rule of Civil Procedure 42. Id. Compliance may not be presumed, but it must be apparent from the record and the trial court's order. See id.

All class actions must satisfy the four threshold requirements set out in rule 42(a): (1) the class must be so numerous that joinder of all members is impracticable; (2) there must be questions of law or fact common to the class; (3) the claims or defenses of the representative parties must be typical of the claims or defenses of the class; and (4) the representative parties must be capable of fairly and adequately protecting the interests of the class. TEX.R. CIV. P. 42(a); see Sw. Ref. Co. v. Bernal, 22 S.W.3d 425, 433 (Tex. 2000).

Additionally, the class must satisfy at least one of the requirements set forth in rule 42(b). TEX.R. CIV. P. 42(b). In this case, Gomez has alleged that he satisfies rule 42(b)(3), which requires that common questions of law or fact predominate over questions affecting only individual class members and that class treatment is superior to other methods of adjudication. Id. at R. 42(b)(3).

The trial court is required to look beyond the parties' pleadings, investigate the factual and legal bases for all the claims, and explain in a detailed trial plan how the claims will proceed as a class. Bernal, 22 S.W.3d at 435. In the absence of such an analysis, it is nearly impossible for a reviewing court to evaluate whether the class requirements have been satisfied. State Farm Mut. Auto. Ins. Co. v. Lopez, 156 S.W.3d 550, 556-57 (Tex. 2004).

III. Predominance Requirement

Hertz and Texas South assail the trial court's findings regarding typicality, adequacy of representation, predominance of common issues, superiority of the class vehicle, and the trial plan requirement. Because the predominance requirement is one of the "most stringent prerequisites to class-action certification," we begin by addressing Hertz and Texas South's arguments that common issues will not predominate in this case. Stonebridge Life Ins. Co., 236 S.W.3d at 205.

A class may be certified under Texas Rule of Civil Procedure 42(b)(3) when "the questions of law or fact common to the members of the class predominate over any questions affecting only individual members. . . ." TEX.R. CIV. P. 42(b)(3). Stated conversely, a class cannot be certified under this provision when "complex and diverse individual issues would overwhelm or confuse a jury or severely compromise a party's ability to present otherwise viable claims or defenses." Stonebridge Life Ins. Co., 236 S.W.3d at 205 (citing Henry Schein, Inc., 102 S.W.3d at 690).

Predominance of common issues, as with all prerequisites to certification, must be rigorously examined by the trial court. Henry Schein, Inc., 102 S.W.3d at 694; Bernal, 22 S.W.3d at 434. "The test for predominance is not whether common issues outnumber uncommon issues but . . . whether common or individual issues will be the object of most of the efforts of the litigants and the court." Bernal, 22 S.W.3d at 434 (quoting Central Power Light Co. v. City of San Juan, 962 S.W.2d 602, 610 (Tex.App.-Corpus Christi 1998, pet. dism'd w.o.j.)). The trial court must decide at the outset that any individual issues can be determined in a "manageable, time-efficient and fair manner"; otherwise, certification is improper. Stonebridge Life Ins. Co., 236 S.W.3d at 205.

In conducting this inquiry, the trial court must identify the substantive issues involved, assess which of those issues will predominate, and determine if the predominating issues are those common to the class. Id. at 205; Bernal, 22 S.W.3d at 434. "Ideally, `a judgment in favor of the class members should decisively settle the entire controversy, and all that should remain is for other members of the class to file proof of their claim.'" Exxon Mobil Corp. v. Gill, 221 S.W.3d 841, 856 (Tex.App.-Corpus Christi 2007, pet. filed) (quoting Bernal 22 S.W.3d at 434).

The trial court analyzed Gomez's claims and found that there are no individual issues with respect to any of the claims. Appendix at pp. 16, 19, 21, 22, 24, 26, 30, 34-35. Thus it found that common issues would predominate. Both Hertz and Texas South advance several arguments against this finding. First, they argue that the class fraud claims demand an individualized inquiry into whether the alleged misrepresentations were material to the class members and whether the class members justifiably relied on the alleged misrepresentations. Second, they argue that the class claims are subject to the voluntary payment defense, which requires an individualized inquiry into the class members' knowledge. Third, they argue that to the extent the class's breach of contract and U.C.C. claims are based on unconscionability, those claims raise individual issues of the class members' knowledge, ability, experience, and capacity. Finally, Texas South raises an additional argument, which Hertz has not argued in its briefs. Texas South argues that consumer status is required for the class claims under the U.C.C., and that this inquiry will raise insurmountable individual issues.

A. Fraud Claim

The elements of a fraud or fraudulent concealment claim are: (1) the speaker made a material representation; (2) the representation is false; (3) the speaker knew the representation was false or made it recklessly without any knowledge of the truth; (4) the speaker made the representation with the intent that the other party act upon it; (5) the party acted in reliance on the representation; and (6) the relying party suffered an injury. See Formosa Plastics Corp. v. Presidio Eng'rs Contractors, Inc., 960 S.W.2d 41, 47 (Tex. 1998); Schlumberger Tech. Corp. v. Swanson, 959 S.W.2d 171, 181 (Tex. 1997). Hertz and Texas South argue that Gomez's fraud claims will require individualized inquiry into whether the alleged misrepresentations were material to the class members and whether the class members relied on the alleged misrepresentations. Accordingly, they argue that individualized issues will predominate, as they will have to question each class member regarding his or her knowledge and understanding of the FSC.

Gomez counters, and the trial court agreed, that materiality and reliance can be determined on a class-wide basis. Specifically, the trial court held:

This is a case where Plaintiffs claim for fraudulent misrepresentation, as will be demonstrated in the proposed Trial Plan, is subject to Class-wide treatment, because it is based upon a uniform, written misrepresentation, and reliance is evidenced by the act of paying that express charge at the conclusion of the rental.

Appendix at p. 19. The trial court cited Henry Schein, Inc. v. Stromboe, where the Texas Supreme Court stated in dicta that class-wide proof of reliance could be possible in a fraud claim where class-wide evidence existed. 102 S.W.3d at 693-94. The trial court concluded that class-wide evidence existed here because the "act of paying demonstrates that [the customers] are relying upon the charge as what it states: A charge for fuel and for service." Appendix at p. 19. The trial court referred to this as the "invoice theory of reliance." Id. at p. 21.

The analysis of these issues necessarily requires a discussion of the Texas Supreme Court's decision in Schein. 102 S.W.3d at 693-94. In Schein, the trial court certified a class of consumers who purchased computer software. Id. at 678. The purchasers alleged that the software company falsely represented that the software could perform certain tasks and was suitable for the purchasers' use in their dental practices. Id. at 679-80. The software company argued that the class should not be certified because individual reliance issues would predominate. Id. at 693.

After noting that several of the purchasers' claims required reliance as an element of proof, the supreme court reiterated its holding in Southwestern Refining Co. v. Bernal that the class vehicle is not supposed to enhance or diminish a party's ability to present the substantive merits of its case:

[t]he class action is a procedural device intended to advance judicial economy by trying claims together that lend themselves to collective treatment. It is not meant to alter the parties' burdens of proof, right to a jury trial, or the substantive prerequisites to recovery under a given tort. Procedural devices may "not be construed to enlarge or diminish any substantive rights or obligations of any parties to any civil action." Although a goal of our system is to resolve lawsuits with "great expedition and dispatch and at the least expense," the supreme objective of the courts is "to obtain a just, fair, equitable and impartial adjudication of the rights of litigants under established principles of substantive law." This means that "convenience and economy must yield to a paramount concern for a fair and impartial trial." And basic to the right to a fair trial — indeed, basic to the very essence of the adversarial process — is that each party have the opportunity to adequately and vigorously present any material claims and defenses.

Id. at 693 (quoting Bernal, 22 S.W.3d at 437) (internal citations omitted). In other words, class plaintiffs must be held to the same standards of proof as an individual plaintiff. Id.

However, the supreme court's next statement is the spark that ignited the instant dispute between the parties in this case. The supreme court clarified that it was not holding that a fraud class could never be certified due to individual reliance issues. Id. Rather, the court suggested the possibility that a class representative could produce class-wide evidence of reliance, satisfying the predominance requirement:

This does not mean, of course, that reliance or other elements of their causes of action cannot be proved class-wide with evidence generally applicable to all class members; class-wide proof is possible when class-wide evidence exists. But evidence insufficient to prove reliance in a suit by an individual does not become sufficient in a class action simply because there are more plaintiffs. Inescapably individual differences cannot be concealed in a throng. The procedural device of a class action eliminates the necessity of adducing the same evidence over and over again in a multitude of individual actions; it does not lessen the quality of evidence required in an individual action or relax substantive burdens of proof. If a plaintiff could prove reliance in an individual action with the same evidence offered to show class-wide reliance, then the issue is one of law and fact common to the class. The question the court must decide before certifying a class, after rigorous analysis and not merely a lick and a prayer, is whether the plaintiffs have demonstrated that they can meet their burden of proof in such a way that common issues predominate over individual ones.

Id. at 693-94 (emphasis added).

Gomez seizes upon this language and argues that he presented class-wide evidence of reliance by merely showing that Hertz and Texas South customers were charged the FSC. In other words, because Hertz and Texas South misrepresented that the FSC was for "fuel and service" and did not disclose the hidden profit element, and the class members paid for the FSC without knowing what it truly was, the class members necessarily relied on the misrepresentation. Gomez reasons, therefore, that if reliance is established as to Gomez, it is established as to the entire class. We disagree that this is the rare case the supreme court envisioned by its statements in Schein.

In Schein, the purchasers argued that they presented class-wide evidence of reliance. Id. at 694. The court looked to the record and determined that although there was "evidence that Schein wanted purchasers to rely on its advertisements and other representations about its software products," there was "no evidence that purchasers actually did rely on Schein's statements so uniformly that common issues of reliance predominate over individual issues." Id. In doing so, the court placed the burden on the plaintiff to bring forward a record demonstrating that the trial court had complied with the requirements for certifying a class under rule 42(b)(4). Id.

Furthermore, the court noted that the record actually supported the opposite of the purchasers' arguments — testimony appeared in the record showing that some of the purchasers relied on recommendations by colleagues in purchasing the software rather than on Schein's representations. Id. Accordingly, the court held that the purchasers failed to demonstrate compliance with the predominance requirement in rule 42(b)(4). Id.

Since the supreme court's decision in Schein, we have addressed class claims involving reliance elements on two separate occasions. In Ford Motor Co. v. Ocanas, we reviewed an order certifying a class of plaintiffs who purchased Ford F-150 trucks with an optional towing package. 138 S.W.3d 447, 449 (Tex.App.-Corpus Christi 2004, no pet.). The F-150 with a towing package was marketed as having a larger radiator than those without the towing package, but due to a manufacturing error, the larger radiator was not included. Id. The class alleged "laundry list" violations of the Texas Deceptive Trade Practices Act ("DTPA"), which required reliance as an element of proof. Id. at 453.

After summarizing the holding in Schein, we focused particularly on Schein's determination that the plaintiffs had not produced any class-wide evidence that purchasers actually relied on the defendants' misrepresentations in a uniform manner. Id. (citing Henry Schein, Inc., 102 S.W.3d at 693). For those same reasons, we held that the trial court improperly certified the class of F-150 purchasers:

Like the plaintiffs in Henry Schein, Inc., appellees pleaded breach of express and [implied] warranties and DTPA "laundry list" violations which require each class member to prove reliance as a prerequisite to recovery. Further, although there is evidence that appellant intended for customers to rely on representations that F-150s with a Class III towing package would come with larger radiators, "there is no evidence that purchasers actually did rely" on appellant's statements "so uniformly that common issues of reliance predominate over individual issues." The supreme court noted that it is possible to certify a class where reliance is a required element of proof if the plaintiffs can "prove reliance in an individual action with the same proof offered to show class-wide reliance." However, appellee did not meet this burden.

Id. (citations omitted).

Later, in Fidelity Guaranty Life Insurance Co. v. Pina, we reviewed an order certifying a consumer fraud class. 165 S.W.3d 416, 418 (Tex.App.-Corpus Christi 2005, no pet.). There, the consumers purchased annuities that paid a high interest rate on deposits into the annuities. Id. The consumers alleged that the defendant failed to disclose that a lower interest rate would apply to payments the consumers made into the annuities after the first year of ownership. Id. at 419. Addressing the reliance element of the consumers' DTPA and fraud claims, we noted the difficulty of establishing reliance in a group setting:

Reliance is a thought process or one step in a larger thought process; . . . [it] can be shown only by demonstrating the person's thought processes in reaching the decision. Proof of reliance or lack of reliance necessarily requires an individualized determination because, under all the same facts and circumstances, one person may have relied on the misrepresentation in reaching a decision while another did not rely on it in reaching the same decision.

Id. at 423 (quoting Grant Thornton, L.L.P. v. Suntrust Bank, 133 S.W.3d 342, 355 (Tex.App.-Dallas 2004, pet. filed) (emphasis added)). After crediting Schein's invitation to establish reliance on a class-wide basis, we relied on our earlier holding in Ford and held that the consumers had not put on class-wide evidence of reliance. Id. at 424. Although each of the named plaintiffs testified that they relied on the high interest rate applicable in the first year of their contracts, none of the named plaintiffs indicated "how or whether other members of the class may have weighed the importance of the new money interest rate in making their investment decision." Id. Accordingly, the plaintiffs did not produce any evidence of class-wide reliance. Id.

We noted that although the supreme court in Schein "did not entirely preclude class actions in which reliance was an issue, . . . it did make such cases a near-impossibility." Id. at 423. We questioned whether given the individualized nature of reliance, any class action could ever be certifiable under Schein, and we noted that from the time of the Schein decision in 2002 to the time we decided Fidelity in 2005, no Texas court had "encountered a situation in which class-wide proof of reliance could be found." Id. at 424-25. The same still holds true — no court since Schein has ever found evidence of class-wide reliance.

Like the plaintiffs in Schein, Ford Motor Co., and Fidelity, Gomez has failed to point us to any evidence in the record demonstrating that the class as a whole relied on representations by Hertz and Texas South that the FSC constituted only a charge for fuel and service. In fact, Gomez does not point to any evidence in the record demonstrating that he actually relied on a belief that the FSC was only for fuel and service. Moreover, under the facts of this case, it is not hard to imagine how individual issues of reliance could arise. There are numerous circumstances in which a customer might choose the convenience of the FSC regardless of his or her knowledge of the FSC's composition. Accordingly, "[i]t is thus clear that answering the questions of materiality and reliance as to one plaintiff does not answer the same question as to other putative class members." Peltier Enters., Inc. v. Hilton, 51 S.W.3d 616, 623 (Tex.App.-Tyler 2000, pet. denied). Gomez failed in his burden to show that reliance issues will not predominate in the litigation.

Nevertheless, Gomez directs us to pre- Schein cases that he argues demonstrate that class-wide evidence exists in this case due to the mere fact that Hertz and Texas South's customers paid the FSC. First, he cites Graebel/Houston Movers, Inc. v. Chastain, 26 S.W.3d 24, 34 (Tex.App.-Houston [1st Dist.] 2000, pet. dism'd w.o.j.). In Chastain, the plaintiffs stored their property with a company while they were overseas. Id. at 28. The plaintiffs' contract said that the defendant company had purchased insurance for the property, and the plaintiffs were charged for the insurance. Id. As it turned out, the plaintiffs were not named as insureds on the policies, and they brought a class action for fraud. Id. The trial court certified the class, and the court of appeals affirmed. Id. at 35.

On appeal, the defendant argued that reliance issues would predominate at trial. Id. at 34. The court of appeals disagreed and held that common issues predominated, making the following statements:

The predominant issue in this case is not whether Graebel made misrepresentations to each individual class member; the predominant issue is whether Graebel billed and collected premiums for "storage insurance," and then failed to procure such a policy. Although some issues, such as the Chastains' claim for damage to their property, will have to be litigated individually, the trial court did not abuse its discretion in finding that the common issues regarding the refund of "insurance premiums" predominate in this case.

Id.

Additionally, Gomez cites to Alford Chevrolet-Geo v. Jones, 91 S.W.3d 396 (Tex.App.-Texarkana 2002, pet. denied). In that case, the plaintiffs brought a fraud class action against several car dealerships that were charging what they called a "vehicle inventory tax." Id. at 399. Really, the tax was imposed on the dealerships, not the customers, but the dealerships were allegedly passing the taxes through to the customers and representing that the customers, not the dealers, owed the taxes. Id. The trial court certified the fraud class, id., and the dealers argued on appeal that common issues did not predominate. Id. at 404-05.

The Texarkana Court of Appeals held that reliance could be proven on a class-wide basis by the mere fact that the customers paid the tax billed by the dealerships:

The Dealers also take the position that at the least each class member must demonstrate he or she relied on the misrepresentation. The allegations are that the consumers paid a tax they did not owe because they were billed for the tax by the Dealers. That alone is an allegation of reliance.

Id. at 405. The court of appeals then reviewed and relied on the Chastain decision, concluding that in Chastain, the charge itself was sufficient to satisfy the certification requirements. Id. at 406.

Although Chastain and Alford appear to hold that payment alone sufficed to prove reliance, we decline to follow them. First, the Chastain opinion glossed over the reliance and materiality elements. Chastain, 26 S.W.3d at 34. In Chastain, the court identified the representation and the later charge for insurance as the "predominant issue," the court did not actually address materiality and reliance and the effect those elements had on certifying the class. Id. The Texarkana Court of Appeals in Alford read Chastain as holding that mere payment by the plaintiffs showed reliance, but we do not read it as definitively resolving the questions of whether materiality and reliance issues would predominate. Alford, 91 S.W.3d at 406. Moreover, we have located no other Texas case that has expressly recognized an "invoice theory" of reliance, as was apparently adopted in Alford.

More importantly, both these cases were decided before Schein. Although these cases were decided before Schein, Schein did not cite to either case as exemplifying class-wide evidence of reliance. In fact, Schein did not cite to any cases as examples of when class-wide reliance had existed. Henry Schein, Inc., 102 S.W.3d at 694-95. Because there is no evidence in this case of class-wide reliance and materiality, the trial court abused its discretion in determining that individual issues will not predominate.

B. Voluntary Payment Defense

Hertz and Texas South attack the trial court's evaluation of the voluntary payment defense and its application to the class claims. Here, the trial court certified the following claims: (1) an unconscionability claim, TEX. BUS. COMM. CODE ANN. § 2A.108 (Vernon 1994) ("U.C.C. § 2A.108"); (2) an illegal penalty claim, id. § 2A.504 (Vernon 1994) ("U.C.C. § 2A.504"); (3) breach of contract; and (4) fraud. Hertz and Texas South argue that the U.C.C. and breach of contract claims are subject to the voluntary payment defense, which bars the recovery of money voluntarily paid "with full knowledge of all the facts and without fraud, deception, duress, or coercion." BMG Direct Mktg., Inc. v. Peake, 178 S.W.3d 763, 765 (Tex. 2005). Hertz and Texas South argue that this defense bars the class claims as a matter of law or, at the least, will require an individual evaluation of the facts as they relate to each unnamed class member. In particular, Hertz and Texas South argue that each class member will have to be questioned about whether he or she had "full knowledge of all the facts."

Gomez, on the other hand, argues that his allegation of fraud defeats the voluntary payment defense as a matter of law. He argues that he did not have full knowledge of the facts because the "fuel and service charge" label is misleading, although he admits that he knew what the FSC was and how much it cost relative to his other re-fueling options. Hertz and Texas South respond that the allegation of fraud itself involves several individual issues, including materiality of the alleged representation and the customer's reliance on the representation.

The trial court determined that the voluntary payment rule "is not supported in regards to Plaintiffs claims as asserted, or under controlling authority." Appendix at p. 9. The trial court held that the voluntary payment defense would not likely apply to the claims because Gomez alleged fraud and because Gomez did not receive "full knowledge" of the facts until discovery was completed. Id. at p. 10. Finally, the trial court held that if the defense applied, it would apply to all class members and could be handled on a class-wide basis. Id. at p. 9. The trial plan does not specifically state how these issues could be handled class-wide, except to reiterate that the inquiry would apply to the class as a whole. Id. at pp. 32-33.

Hertz and Texas South argue that (1) the trial court's determination that the defense does not apply was erroneous; (2) the defense cannot be applied on a class-wide basis; (3) the trial court deprived them of their ability to present the defense at all by concluding that the defense can be applied on a class-wide basis; and (4) individual issues will predominate. Because Hertz and Texas South attack the trial court's analysis of the underlying law, we must first examine the class claims and the contours of the voluntary payment defense. Exxon Mobil Corp., 221 S.W.3d at 847-48.

1. UCC Illegal Penalty Claim

The Texas Supreme Court recently addressed the voluntary payment defense in BMG Direct Mktg., 178 S.W.3d at 765. In that case, BMG's customers were charged late fees after they failed to timely pay for compact disks in accordance with their agreements with BMG. Id. at 765. Peake, a BMG customer, brought a class action alleging that the late fees were illegal penalties that did not "reasonably forecast BMG's actual damages resulting from customers' late payments." Id. at 766. The trial court certified a class consisting of "all present and former BMG club members in Texas who had paid BMG late fees since May 16, 1998." Id.

BMG argued that the voluntary payment defense applied to each customer's claim and caused individual issues to predominate. Id. The trial court, however, held that it was "unlikely" the voluntary-payment rule would apply because the "rule is equitable and `need not be applied where the rationale for its existence does not exist.'" Id. Additionally, the trial court held that the defense did not raise individual issues and could be determined on a class-wide basis. Id.

On appeal, the Texas Supreme Court explained that under the voluntary payment defense, "`[m]oney voluntarily paid on a claim of right, with full knowledge of all the facts, in the absence of fraud, deception, duress, or compulsion, cannot be recovered back merely because the party at the time of payment was ignorant of or mistook the law as to his liability.'" Id. at 768 (quoting Pennell v. United Ins. Co., 150 Tex. 541, 243 S.W.2d 572, 576 (1951)). Peake argued that because BMG did not disclose how the late fees were calculated, he did not pay the late fees with "full knowledge of all the facts"; therefore, the defense was not implicated. Id. at 773. BMG argued that because it disclosed the late fee and the circumstances under which the fees would be imposed, the customers had "full knowledge of the facts" sufficient to implicate the defense. Id.

The Texas Supreme Court agreed with BMG that "knowledge of a late fee's amount and the circumstances under which it will be imposed is sufficient to charge one with `full knowledge of the facts' for purposes of the voluntary-payment rule's application." Id. Accordingly, the trial court erred in determining that the defense likely did not apply to Peake's illegal penalty claim. Id. at 773-74.

We see no distinction between BMG and the present case — although Gomez claims that Hertz and Texas South failed to disclose that the FSC had a hidden profit component, Hertz and Texas South disclosed the FSC and the circumstances under which it would apply. Thus, Gomez's knowledge was sufficient to trigger the defense's application to his illegal penalty claim. See id. But that does not end the inquiry here.

Hertz and Texas South argue that the "full knowledge" requirement will involve such an individualized inquiry that common questions do not predominate. We disagree. That is not what BMG held. Id. In fact, BMG conceded that the "knowledge" requirement could be established on a class-wide basis. Id. Hertz and Texas South can invoke the defense by merely proving that all their rental contracts contained a disclosure of the FSC and the circumstances under which it would apply. Id. The "thornier" issue, as the supreme court put it, is whether the defense can be defeated by Gomez's allegation of fraud. Id. The supreme court recognized in BMG that the traditional exceptions to the voluntary payment defense — fraud, duress, deception, and coercion — still apply. Id. at 776. In BMG, Peake argued that the late fees were not a reasonable estimation of the damages BMG suffered as a result of the customers' late payments. Id. at 775-76. The court acknowledged that for purposes of the "full knowledge" requirement to invoke the rule, it would not make sense to require companies to disclose the method of calculating a particular charge. Id. at 773. Thus, the allegation of an illegal penalty alone would not preclude "full knowledge" sufficient to invoke the rule. Id. The court also held that the illegal penalty allegation, by itself, did not rise to the level of fraud to defeat the application of the voluntary payment defense. Id. at 775. The court was careful, however, to note that "the late fees were a set amount per month, and there is no allegation of mistake or fraud as to their calculation." Id. Because the court could not determine on the record in BMG whether Peake alleged any other reason that payment of the charge was involuntary, it remanded to the trial court to consider how the defense affected the ability to certify the class and how the claims could be tried. Id. at 778.

In contrast, Gomez has alleged that the label attached to the charge in this case, "Fuel and Service Charge," was misleading and fraudulent because it did not reveal the true nature of the charge. In other words, Gomez has alleged fraud as to the calculation of the charge. This is precisely the type of fraud allegation that BMG recognized was not present in that case. Id. at 775. Gomez argues that by alleging that Hertz and Texas South fraudulently misrepresented the purpose of the FSC, which was really a hidden profit stream, he has defeated the application of the voluntary payment defense as a matter of law. The trial court agreed with this argument. Appendix at p. 10.

Hertz and Texas South, on the other hand, argue that a mere allegation of fraud will not defeat the defense as a matter of law. They argue that to defeat the defense, Gomez will have to bring forward evidence of fraud, which includes proving that the purpose for the FSC and its calculation was "material" to the customers and that they relied on the alleged misrepresentations.

Gomez cites BMG to support his argument. However, BMG did not hold that the mere allegation of fraud will defeat the voluntary payment defense. See BMG Direct Mktg., Inc., 178 S.W.3d at 775. Rather, the supreme court noted that there was no allegation of fraud in BMG. Id. Not only is Gomez's argument contrary to BMG, it ignores several Texas cases that have held otherwise.

Texas courts have consistently held that once the voluntary payment defense is invoked, the plaintiff must plead and prove one of the exceptions to the defense to defeat its application. See Spring Branch Bank v. Mengden, 628 S.W.2d 130, 135-37 (Tex.App.-Houston [14th Dist.] 1981, writ ref'd n.r.e.); Am. Cas. Life Ins. Co. v. Boyd, 394 S.W.2d 685, 689-91 (Tex.Civ.App.-Tyler 1965, no writ); see also Gaither v. Lindsey, 37 Tex. Civ.App. 149, 83 S.W. 225, 226 (Tex.Civ.App.1904, no writ). If the plaintiff alleges fraud, he or she must prove materiality and reliance as elements of the fraud in order to defeat the voluntary payment defense. Gaither, 83 S.W. at 226 ("If, however, appellant in any way represented himself to be a practicing physician, when he was not authorized to practice medicine, and appellee was thereby induced to employ and pay him for professional services, he could recover back the money so paid.").

Hertz and Texas South are correct that Gomez's fraud allegation will require him to prove the elements of materiality and reliance in order to defeat their voluntary payment defense. As we held above, fraud cannot be determined on a class-wide basis in this case, and individual issues will, therefore, predominate. Accordingly, the trial court abused its discretion in certifying Gomez's U.C.C. illegal penalty claims.

2. Breach of Contract Claim

To recover for breach of contract, a claimant must prove that: (1) there is a valid, enforceable contract between the parties; (2) the plaintiff performed as required under the contract; (3) the defendant breached the contract; and (4) the defendant's breach caused the claimant injury. Exxon Mobil Corp., 221 S.W.3d at 853 (citing Valero Mktg. Supply Co. v. Kalama, Int'l, 51 S.W.3d 345, 351 (Tex.App.-Houston [1st Dist.] 2001, no pet.)). The parties apparently disagree about the factual theory supporting this claim. Texas South characterizes this claim as follows: "As a result of the FSC being an illegal and unenforceable penalty under the Texas UCC, the stated daily rental rate was inflated in breach of contract." Texas South Appellant's Brief at p. 8. Hertz, on the other hand, asserts that the breach of contract claim is identical to Gomez's U.C.C. unconscionability claim. Hertz Corp. Appellant's Brief at p. 7.

However, neither of these interpretations is supported by Gomez's pleadings. See Exxon Mobil Corp., 221 S.W.3d at 848-49 (rejecting Exxon's characterization of the plaintiffs' contract claims as disguised fraud claims). Rather, the pleadings demonstrate an entirely different factual theory based solely in general contract principles: Gomez alleges that a customer contracts to rent a car at a specific daily rate, but when the FSC is included, the rental rate is actually inflated, making the FSC a breach of the daily rate provision in the contract. This allegation does not depend on whether the FSC is a reasonable estimation of the harm suffered by Hertz and Texas South or on whether the charge is unconscionable. Rather, it requires a mere interpretation of the contractual terms.

In fact, the trial court recognized the claim as distinct from Gomez's U.C.C. claims in its certification order. In the certification order, the trial court found the following common issues:

(a) Whether the FSC is unconscionable and therefore unenforceable;

(b) Whether the FSC violates TX-UCC § 2A-504;

(c) Whether the Defendants breached their contracts by charging the FSC;

(d) Whether Defendants fraudulently misrepresented the FSC; and

(e) Whether Plaintiff and members of the Plaintiff Class are entitled to damages, and if so, what is the proper measure of such damages.

Appendix at p. 5. The trial court clearly contemplated that Gomez's U.C.C. claims were distinct from his standard breach of contract claims.

This Court recently held that the voluntary payment defense does not apply to a simple breach of contract action. Exxon Mobil Corp., 221 S.W.3d at 857; see also BMG Direct Mktg., Inc., 178 S.W.3d at 775 ("It is true that, to the extent the subject matter of Peake's claims is covered by the parties' contract, the rule would not apply."). "The rule is a defense to claims asserting unjust enrichment, not to claims for breach of contract." Exxon Mobil Corp., 221 S.W.3d at 857 (citing BMG Direct Mktg., Inc. 178 S.W.3d at 775). As the supreme court explained, an adequate legal remedy prevents the application of unjust enrichment and the voluntary payment defense. BMG Direct Mktg., Inc., 178 S.W.3d at 770 (citing Fortune Prod. Co. v. Conoco, Inc., 52 S.W.3d 671, 684 (Tex. 2000) for proposition that unjust enrichment does not apply when an express contract governs the dispute). Accordingly, the trial court did not abuse its discretion in determining that the voluntary payment defense would not apply to Gomez's breach of contract claim.

C. Unconscionability Claim

Gomez makes his unconscionability claim under U.C.C. 2A.108, which provides, in relevant part:

(a) If the court as a matter of law finds a lease contract or any clause of a lease contract to have been unconscionable at the time it was made, the court may refuse to enforce the lease contract, or it may enforce the remainder of the lease contract without the unconscionable clause, or it may so limit the application of any unconscionable clause as to avoid any unconscionable result.

(b) With respect to a consumer lease, if the court as a matter of law finds that a lease contract or any clause of a lease contract has been induced by unconscionable conduct or that unconscionable conduct has occurred in the collection of a claim arising from a lease contract, the court may grant appropriate relief.

TEX. BUS. COMM. CODE ANN. § 2A.108. Gomez alleged that the FSC is an unconscionable clause that takes advantage of the plaintiff class to a grossly unfair degree, adopting the standard definition of unconscionability recognized by Texas law. See id. cmt. ("Subsections (1) and (3) of this section apply the concept of unconscionability reflected in the provisions of Section 2-302 to leases."); id. § 2.302 cmt. ("The basic test is whether, in the light of the general commercial background and the commercial needs of the particular trade or case, the clauses involved are so one-sided as to be unconscionable under the circumstances existing at the time of the making of the contract."); see also Gallardo v. TCI Cablevision of Tex., Inc., No. 13-02-460-CV, 2004 WL 1932662, at *3 (Tex.App.-Corpus Christi Aug.31, 2004, no pet.) (mem.op.) (defining unconscionability under U.C.C. as "an act or practice which, to a consumer's detriment, takes advantage of the lack of knowledge, ability, experience, or capacity of the consumer to a grossly unfair degree."); Peltier, 51 S.W.3d at 623-24.

The trial court held that no individual issues would be involved in the analysis of this claim:

Plaintiff's UCC and contract Class claims are based upon the standard, uniform written rental agreement signed by each Class member and the attendant FSC. If plaintiff has a UCC or contract cause of action against Hertz for over [sic] the FSC, then every member of the Class does. If Hertz violated the applicable law in charging its FSC as to one Class member, it violated it as to all — in exactly the same manner. The finite and straightforward nature of Plaintiffs contract claims thereby clearly demonstrates the feasibility and practicability of submitting this case to a single jury. Not only will common issues predominate [at] the trial of this case, there are no individualized questions left to submit to the trier of fact as to the contract claims. Neither individual intent, nor individual knowledge, nor individual reliance are elements of, or prerequisites to, Plaintiffs UCC and contract Class claims. The same is true as to the UCC claims, which will be determined by the Court as set forth in the Trial Plan.

Appendix at pp. 15-16 (citations omitted).

Hertz and Texas South appear to argue that Gomez's unconscionability claim under the U.C.C. is also barred by the voluntary payment defense, but they do not specifically brief whether this defense has ever been applied to an unconscionability claim. We have not located any Texas cases applying the defense in this manner. However, we need not decide this issue because the unconscionability claim, even in the absence of the voluntary payment defense, raises numerous individual issues that would cause the class mechanism to dissolve into a series of mini-trials.

"The predominance requirement prevents class certification when complex and diverse individual issues would overwhelm or confuse a jury or severely compromise a party's ability to present otherwise viable claims or defenses." Stonebridge Life Ins. Co., 236 S.W.3d at 205. Texas courts have consistently held that unconscionability claims involve highly individualized inquiries that are not appropriate for resolution by a class action. Wall v. Parkway Chevrolet, Inc., 176 S.W.3d 98, 106-08 (Tex.App.-Houston [1st Dist.] 2004, no pet.) (concluding that individual issues would predominate because defendants must be able to inquire what purchasers would have done with concealed information); Peltier, 51 S.W.3d at 623-24 (concluding that individual questions of knowledge, ability, experience, and capacity would predominate).

As Hertz and Texas South point out, customers have varying degrees of knowledge, ability, experience, and capacity that would affect what they knew or cared to know about the FSC. Hertz and Texas South have a due process right to investigate these issues and present them at trial. Stonebridge Life Ins. Co., 236 S.W.3d at 205; Bernal, 22 S.W.3d at 437. Certifying a class to prosecute an unconscionability claim would severely compromise this right and deny Hertz and Texas South their ability to defend against the claim. Accordingly, the trial court abused its discretion in determining that common issues would predominate with respect to the unconscionability claim.

IV. Rigorous Analysis and Trial Plan

Texas South and Hertz point to several infirmities in the trial plan that they assert require reversal and decertification. It is undisputed that Gomez did not rent from a Hertz corporate location. Instead, he rented from Texas South, a Hertz licensee. Hertz and Texas South argue, therefore, that in order to impose liability on Hertz, Gomez and other similar class members will have to establish some sort of agency or "vicarious liability" principal to establish Hertz's contractual liability. Texas South and Hertz attack nearly every class certification requirement based on the fact that Gomez rented from Texas South and not directly from Hertz.

Hertz and Texas South both focus their arguments on whether Gomez's claims are typical of the class members' claims, and Texas South further argues that common issues will not predominate due to Gomez's unique position in relation to the class. Texas South argues that the trial plan fails to adequately distinguish between Hertz and Texas South and does not explain how the claims will proceed against each defendant, which is particularly egregious given the problems with Gomez's representation of the class. Texas South further argues that Gomez did not put on any evidence demonstrating that he has a viable claim against Texas South because all the evidence presented to the trial court related to FSCs charged by Hertz corporate locations.

Second, Texas South argues that Gomez did not join Texas South as a defendant until September 15, 2004, yet the trial court certified a class of consumers that were charged an FSC after February 6, 2000. According to Texas South, the four-year statute of limitations applicable to this case would bar any claims by class members charged an FSC between February 6, 2000 and September 15, 2000. Texas South argues that this time period accounts for 18.85% of all Texas South's rentals to class members. It argues that the trial court did not address this defense in its trial plan. We agree with both arguments.

A. Trial Plan Requirement

In Southwestern Refining Co. v. Bernal, the Texas Supreme Court explained that it "is improper to certify a class without knowing how the claims can and will likely be tried." 22 S.W.3d at 435. Thus, the supreme court imposed a "trial plan" requirement: "A trial court's certification order must indicate how the claims will likely be tried so that conformance with Rule 42 may be meaningfully evaluated." Id. The court admonished trial courts not to rely on the mere assurances of counsel that any problems with rule 42's requirements can be overcome — rather, the trial court must go beyond the pleadings, understand the claims and defenses, relevant facts, and substantive law in order to determine the certification issues. Id.

B. Problems with Gomez's Representation of the Class

Because we have held that individual issues will predominate with respect to Gomez's fraud and U.C.C. claims, the only remaining claim is Gomez's breach of contract claim. Gomez pleaded apparent authority, agency by estoppel, ratification, vice-principal, joint enterprise, conspiracy, and partnership theories in an attempt to establish a claim against Hertz directly. Hertz and Texas South argue that each of these theories will require an individual analysis that will subsume the litigation.

The trial court's order does not analyze the specific elements of each of these theories. In fact, the trial court's discussion of predominance does not mention these issues at all. In discussing typicality, however, the trial court seems to suggest that these issues could be handled on a class-wide basis:

The fact that Plaintiff will be required to establish corporate liability upon the theories pled does not, as Hertz argues, create a `unique hurdle' that impermissibly distinguishes Plaintiff from those who rented from a corporate location. There is no conflict between Plaintiff and these corporate renters going to the very subject matter of the lawsuit, if there is any conflict at all. Everyone in the Class was charged an FSC in Texas after February 6, 2000, whether they rented from a licensee or from a corporate location.

Appendix at p. 8. The trial court's order failed to rigorously analyze the predominance requirement by failing to address the elements of proof required for these liability theories and by failing to set out in detail how each element can be managed efficiently on a class-wide basis. Stonebridge Life Ins. Co., 236 S.W.3d at 205; Henry Schein, Inc., 102 S.W.3d at 694; Bernal, 22 S.W.3d at 434.

For example, apparent authority "may arise either from a principal knowingly permitting an agent to hold herself out as having authority or by a principal's actions which lack such ordinary care as to clothe an agent with the indicia of authority, thus leading a reasonably prudent person to believe that the agent has the authority she purports to exercise." Gibson v. Bostick Roofing and Sheet Metal Co., 148 S.W.3d 482, 491 (Tex.App.-El Paso 2004, no pet.) (citing Ames v. Great S. Bank, 672 S.W.2d 447, 450 (Tex. 1984)); see Patel v. Kuciemba, 82 S.W.3d 589, 596 (Tex.App.-Corpus Christi 2002, pet. denied). Apparent authority is an estoppel principle — that is, it is based on a representation by the principal that causes justifiable reliance and resulting harm. Baptist Mem'l Hosp. Sys. v. Sampson, 969 S.W.2d 945, 948 n. 2 (Tex. 1998); Wyndham Hotel Co. v. Self, 893 S.W.2d 630, 634 (Tex.App.-Corpus Christi 1994, writ denied) (providing that party's justifiable, detrimental reliance on representation of authority is element of apparent authority); Ybanez v. Anchor Constructors, Inc., 489 S.W.2d 730, 735 (Tex.Civ.App.-Corpus Christi 1972, writ ref'd n.r.e.) ("The doctrine of apparent authority does not apply if the third person . . . who, by dealing with the agent . . ., was not mislead to such an extent that he has been induced to change his position to his detriment."). The trial court did not analyze whether reliance, under these circumstances, could be established on a class-wide basis, nor did it discuss how such issues could be handled at trial.

In State Farm v. Lopez, the supreme court addressed arguments similar to those advanced by Texas South. 156 S.W.3d at 556. In that case, a class of State Farm policyholders in Texas was certified to prosecute claims for fraud, malicious suppression of dividends, breach of fiduciary duty, and misrepresentation. Id. at 552. The trial court did not include a trial plan in its order certifying the class, and on appeal, the court of appeals held that because predominance and superiority of the class vehicle were not challenged, a trial plan was not required. Id. at 553.

The Texas Supreme Court held that Bernal's trial plan requirement was not limited to an analysis of predominance and superiority. Id. at 555. Rather, the court held that "[r]equiring a certification order to contain a trial plan allows a reviewing court to meaningfully evaluate whether certification of the class conforms with all Rule 42 prerequisites." Id.

State Farm argued that Illinois law applied to bar the class representatives' claims, and because the class representatives had no viable claims, the class representatives' claims were not typical of the class. Id. State Farm also argued that the class representatives were inadequate to represent the class. Id. at 555. It reasoned that current policyholders, like the class representatives, could potentially have an interest in seeking less damages against State Farm to ensure that funds would be available to pay policy claims, whereas former policyholders would not have such an interest. Id. at 556. Furthermore, State Farm argued that the trial court did not consider how to protect the interests of policyholders outside of Texas or the application of Illinois law. Id. at 556.

The supreme court agreed and decertified the class. Id. It held that because the trial court did not (1) identify the specific causes of action to be decided in this case, or (2) indicate how the claims would be tried or the substantive issues that would control the litigation, it could not meaningfully evaluate the challenged requirements for certifying the class. Id. at 556-57.

Here, the trial plan is entirely devoid of any discussion of how the claims against Texas South and Hertz will proceed, given that Gomez did not rent directly from Hertz. Without such an analysis, it is difficult, if not impossible, for us to determine if the class should have been certified. Id. We can surmise that the trial court's failure to include any discussion of these issues in the trial plan is a result of its failure to rigorously analyze the agency principles in light of the predominance requirement, as we held above. It may be that subclasses should be formed, and a class representative may need to be appointed to represent a subclass of plaintiffs who rented directly from Hertz. The trial court did not explore any of these alternatives. Additionally, the trial court did not analyze how it would handle Texas South's limitations defense. This may be dealt with easily if the trial court chooses to divide the class into subclasses. Again, the trial court did not consider this option.

The trial court held that "[b]ecause all issues in this case are common, the trial plan can be relatively simple, and would require only one jury and one trial." As is apparent from our discussion above, this holding was incorrect, and the landscape of this case has been significantly altered through our discussion of Hertz and Texas South's complaints. Accordingly, we decertify the class breach of contract claims against Hertz and Texas South without prejudice. On remand, the trial court must consider the issues we outlined above and must complete a thorough trial plan that (1) examines the agency theories above in detail; (2) identifies common issues and examines whether those issues will predominate; (3) examines the possibility of subclasses with separate class representatives, or explains how Gomez, if he remains the only class representative, could efficiently prove his claims against Hertz and Texas South in light of the pleaded agency principles.

V. Conclusion

For all the foregoing reasons, we decertify the class and remand to the trial court for proceedings consistent with this opinion.

APPENDIX CAUSE NO. 04-648-F

JOSE M. GOMEZ, individually and on behalf of all other similarly situated persons, Plaintiff, v.

THE HERTZ CORPORATION and TEXAS SOUTH RENTALS, INC., a/k/a TEXAS SOUTH, INC., Defendant.

IN THE DISTRICT COURT OF NUECES COUNTY, TEXAS, 214th JUDICIAL DISTRICT

CLASS CERTIFICATION ORDER

On August 3, 2006, Plaintiffs First Amended Motion for Class Certification was presented to this Court for hearing. After considering that Amended Motion, defendants' Opposition, the pleadings, briefs, and evidence presented, the arguments of counsel, and post-argument supplemental briefing, it is this Court's opinion that the Amended Motion has merit and the case meets all legal requirements for certification, and certification should be, and hereby is, GRANTED, as set forth in this Class Certification Order.

Case Summary

The Court makes the following initial findings based upon the pleadings, evidence and argument of counsel. Many of these initial findings are not contested:

On January 17, 2003, Plaintiff Jose Gomez rented a vehicle from Texas South Rentals, Inc., a Hertz licensee location in Corpus Christi, Nueces County, Texas. (Collectively referred to throughout as "Hertz".) He did not pre-pay for fuel. He returned the vehicle roughly one quarter full, and was charged a $3.99 Fuel and Service Charge (FSC), which Hertz labeled a "FUEL SVC" charge. The total FSC was $52.04.

The FSC was disclosed to Plaintiff at the time he rented the vehicle. It was also represented in writing in his rental documents. Plaintiff did not complain about the charge prior to bringing this lawsuit, nor did he stop payment on his credit card charge. Instead, he sought counsel and filed suit roughly one year later.

Hertz requires customers to either purchase a full tank at the time of rental (the pre-paid fuel purchase option, or FPO) or to fill the tank before returning the vehicle. That is true regardless of what agreement the customer rents under.

If a customer chooses the pre-paid fuel purchase option, he is charged for a full tank of gas before he leaves the counter. The customer can then return the vehicle with any level of gasoline he chooses, e.g., 1/4 tank, 1/2 tank, etc. The price per gallon charged by Hertz is the price at or near market price in that geographic area. It may also include whatever cost Hertz incurs in re-fueling the vehicle when it is returned with less than a full tank.

If a consumer does not pre-pay, and then does not fill the tank prior to returning the vehicle, Hertz imposes the FSC. In this case, the FSC totaled $52.04. The FSC is a corporate policy imposed by corporate locations and licensees like Texas South, Inc., as it was in this case. The substitute facts relating to the FSC do not vary by agreement or location, only price might vary. While Hertz contends that cannot be held legally liable in any way in connection with that charge, this contention was denied after Hertz moved for summary judgment. Hertz continues to contend that it has no input into, and gains no direct financial benefit from, what its licensees collect for FSC charges. Whether or not Hertz can prove those facts, there is evidence before this Court by which Plaintiff could establish corporate liability on a number of pled theories, based upon proof that the licensee defendant, and all licensees, charged the FSC pursuant to Hertz corporate policy and practice.

Hertz's interrogatory answers and documents produced in response to discovery in this case do not indicate any additional services performed by Hertz, or attendant costs incurred, when a vehicle is returned under the FSC versus the FPO option. Hertz's own answers to Interrogatories 10 and 11, which were put into the record at the certification hearing, demonstrate that the costs incurred for both are identical. While the merits of plaintiffs claims are not to be considered and resolved by this Court at the certification stage, the Court notes that Hertz does not appear anywhere in the certification record to contest the fact that the Fuel Service Charge in excess of the FPO charge goes not to fuel and service, but to profit. Documents considered by this Court and filed under seal include Plaintiffs Exhibits "B" thru "F" to his Amended Motion for Class Certification.

The Court makes its findings of fact and conclusions of law, and sets forth its basis for granting certification in compliance with TEX. R. CIV. P. Rules 42(a) and (b)(3) and controlling authority, as follows:

The Requirements of TEX. R. CIV. P. Rule 42(a) Are Satisfied

Plaintiff brings this action as amended on behalf of the following Class: All Texas residents who were charged an FSC in Texas after February 6, 2000.

All Class actions must satisfy the following threshold requirements:

1. The Class must be so numerous that joinder is impracticable (numerosity);

2. There are questions of law or fact common to the Class (commonality);

3. The claims or defenses of the representative parties are typical of the claims or defenses of the Class (typicality); and

4. The representative parties will fairly and adequately protect the interests of the Class (adequacy of representation).

TEX. R. CIV. P. 42(a).

1. Numerosity

The numerosity requirement is satisfied if the Class is so numerous that joinder of all members is impracticable. Employers Cas. Co. v. Texas Ass'n of Sch. Bds. Workers' Compensation Self-Ins. Fund, 886 S.W.2d 470 (Tex.App.-Austin 1994, writ dism'd w.o.j.). Hotels.com has processed in excess of ten thousand reservations for Texas residents, and in excess of one million reservations nationwide in 2003 alone.

Hertz does not challenge numerosity, and the Court finds that as a matter of law, the numerosity requirement is clearly met. Adams v. Reagan, 791 S.W.2d 284, 288 (Tex.App.-Fort Worth 1990, no writ) (stating that there was no argument that subsection (1) of Rule 42 had been met, since it was undisputed that there were between 800 and 1100 potential participants); Tex. Educ. Agency v. Leeper, 843 S.W.2d 41 (Tex.App.-Fort Worth 1991), aff'd in part and rev'd in part on other grounds, 893 S.W.2d 432 (Tex. 1994) (more than 2000 Class members met numerosity requirement).

2. Commonality

Commonality requires a determination that "there are questions of law or fact common to the Class." TEX. R. CIV. P. 42(a)(2). Common questions are those questions that, when answered as to the named plaintiff, are answered as to the Class members. Health Tennis Corp. of America v. Jackson, 928 S.W.2d 583, 590 (Tex.App.-San Antonio 1996, no writ).

"The threshold for commonality is not high." Union Pac. Res. Group, Inc. v. Hankins, 111 S.W.3d 69, 74 (Tex. 2003) (quoting Phillips Petroleum Co. v. Bowden, 108 S.W.3d 385 (Tex.App.-Houston [14th Dist.] 2003, no pet.)). That threshold is met when at least one issue's resolution would affect the claims of all or a significant number of Class members. Sun Coast Resources, Inc. v. Cooper, 967 S.W.2d 525, 532 (Tex.App.-Houston [1st Dist.] 1998, pet dism'd w.o.j.) (quoting Jenkins v. Raymark Indus., Inc., 782 F.2d 468, 472 (5th Cir. 1986)); see, also, Mullen v. Treasure Chest Casino, L.L.C., 186 F.3d 620, 625 (5th Cir. 1999) (the commonality requirement "is not demanding"). In fact, a single common issue of fact or law can be sufficient to meet the commonality requirement. Microsoft Corp., 914 S.W.2d at 611; Rio Grande Valley Gas Co. v. City of Pharr, 962 S.W.2d 631, 641 (Tex.App.-Corpus Christi 1997, pet. dism'd w.o.j.)

Plaintiff alleges that Hertz engaged in the same uniform policy and practice in regard to its FSC, and the documents produced by Hertz prove that to be the case. The Court finds that Hertz engaged in the same uniform policy and practice in regard to the charging of the FSC. The FSC is borne out of and distributed by a corporate policy, regardless of whether the entity imposing the charge is a corporate location or a licensee. The Court finds that the following issues of fact and law are common to the named Plaintiff and the Class:

(a) Whether the FSC is unconscionable and therefore unenforceable;

(b) Whether the FSC violates TX-UCC § 2A-504;

(c) Whether Defendants breached their contracts by charging the FSC;

(d) Whether Defendants fraudulently misrepresented the FSC; and

(e) Whether Plaintiff and members of the Plaintiff Class are entitled to damages, and if so, what is the proper measure of such damages.

As such, the Court finds that when answered for the Class representative, the above questions will be answered for the Class. TEX. R. CIV. P. Rule 42(c)(1)(D)(ii).

The Court concludes that the same actionable conduct therefore relates to all potential Class members. Accordingly, the commonality requirement is satisfied. Snyder Communications v. Magana, 94 S.W.3d 213, 231 (Tex.App.-Corpus Christi 2002), rev'd on other grounds ("commonality is satisfied if the Class members were subject to the same misrepresentations and omissions"); FirstCollect, Inc. v. Armstrong, 976 S.W.2d 294, 298 (Tex.App.-Corpus Christi 1998, pet. dism'd w.o.j.) (all customers paid a collection fee that was alleged to be unlawful); Alford Chevrolet-Geo v. Jones, 91 S.W.3d 396 (Tex.App.-Texarkana 2002, pet. denied) (every Class member subject to same sales contract terms); National Western Life Ins. Co., 86 S.W.3d 285 (Tex.App.-Austin 2002, pet. filed) (every Class member entered into same contract and claims same breach); San Antonio Hispanic Police Officers' Org. v. San Antonio, 188 F.R.D. 433, 442 (W.D.Tex. 1999) ("As long as Class members are allegedly affected by a defendant's general policy, and the general policy is the crux or focus of the litigation, the commonality prerequisite is satisfied.").

The mere fact that each Class member may be entitled to a different dollar amount in damages does not affect this finding: "Class certification will not be prevented merely because damages must be determined separately for each Class member". FirstCollect, Inc. v. Armstrong, 976 S.W.2d 294, 298 (Tex.App.-Corpus Christi 1998, pet. dism'd w.o.j.); Beresky, 986 S.W.2d at 387; TCI Cablevision of Dallas, Inc. v. Owens, 8 S.W.3d 837 (Tex.App.-Beaumont 2000, pet. dism'd by agr.); Angeles/Quinoco Sec. Corp. v. Collison, 841 S.W.2d 511, 516 (Tex.App.-Houston [14th Dist.] 1992, no writ). Although not present here, even the existence of an arguable defense peculiar to different members does not necessarily destroy the entire Class. Chastain, 26 S.W.3d at 30; Adams, 791 S.W.2d at 289; Stonebridge Life Ins. Co., v. Pitts, 236 S.W.3d 226 (Tex.App.-Corpus Christi 2006).

The elements of Plaintiffs claim that give rise to these questions of law and fact are uniform across all Class members. The standard for commonality is readily met; in fact, Hertz effectively conceded the commonality element at the certification hearing, focusing instead on the much more significant hurdle of whether these common questions predominate over individual questions. That consideration is addressed in detail below. First, however, the Court addresses Hertz's two primary challenges to 42(a) certification are addressed.

3. Typicality

The typicality requirement is met when the evidence shows that the claims of the Class representatives have the same essential characteristics as those of the Class as a whole. Union Pacific Resources Group, Inc., v. Hankins, 51 S.W.3d 741 (Tex.App.-El Paso 2001); Manning, 914 S.W.2d at 613; Chevron U.S.A. Inc. v. Kennedy, 808 S.W.2d 159, 162 (Tex.App.-El Paso, 1991, writ dism'd w.o.j.). To be typical, the representative's claims must arise from the same event or course of conduct giving rise to the claims of other Class members and must also be based on the same legal theories. Hankins, 51 S.W.3d at 751-752; Dresser, 847 S.W.2d at 372.

Only a conflict that goes to the very subject matter of the litigation will defeat a party's claim of representative status. Adams, 791 S.W.2d at 291. No such conflict exists here. A comparison of the claims of the Plaintiff named herein and those of the Class shows that the representative's claims are typical of the Class as a whole. Plaintiff is claiming that the standard FSC charge in connection with the terms of the rental agreement (1) violates the Texas UCC; (2) results in a rental price in excess of what was agreed to, thereby breaching the contract; and (3) is fraudulently and deceptively misrepresented because it is not for "fuel" and "service", but instead is primarily a hidden profit stream for Hertz.

The evidence before this Court is that the FSC is a corporate policy imposed by corporate locations and licensees like Texas South, Inc., as it was in this case. While Hertz contends that cannot be held legally liable in any way in connection with that charge, this contention was denied after Hertz moved for summary judgment. Hertz continues to contend that it has no input into, and gains no direct financial benefit from what its licensees collect for FSC charges. Whether or not Hertz can prove those facts (Hertz counsel challenged Plaintiff in his deposition for not complaining to Hertz about the charge before filing suit; Gomez Dep. 117:11-23), there is evidence before this Court by which Plaintiff could establish corporate liability on a number of pled theories, based upon proof that the licensee defendant, and all licensees, charged the FSC consistent with Hertz corporate policy and practice. One of the cases Hertz urges this Court to follow is Stonebridge Life Ins. Co., v. Pitts, 236 S.W.3d 226 (Tex.App.-Corpus Christi 2006). That case addressed typicality in a similar context, where the claim was that the defendant made uniform representations to the consumers it contracted with, just as Hertz did here. The Court of Appeals, in affirming a certification order entered by this Court, placed the focus on the defendant's conduct in applying its uniform charge in determining that each consumers resulting injury, as alleged, was the same: they were each improperly charged a premium As such, the typicality requirement was satisfied.

The fact that Plaintiff will be required to establish corporate liability upon the theories pled does not, as Hertz argues, create a "unique hurdle" that impermissibly distinguishes Plaintiff from those who rented from a corporate location. There is no conflict between Plaintiff and these corporate renters going to the very subject matter of the lawsuit, if there is any conflict at all. Everyone in the Class was charged an FSC in Texas after February 6, 2000, whether they rented from a licensee or from a corporate location. The charging of that FSC, arising out of a uniform written rental agreement in terms of the FSC, is the basis for Plaintiffs claim. "[L]ike commonality, the test for typicality is not demanding." Treasure Chest, 186 F.3d at 625; see also San Antonio Hispanic Police Officers' Org. v. San Antonio, 188 F.R.D. 433, 442 (W.D.Tex. 1999).

When the claims of both "arise from the same event or practice or course of conduct . . . [and] are based on the same legal theory, . . . [the typicality requirement] may be satisfied even if there are factual distinctions between the claims of the named plaintiffs and those of other Class members." De La Fuente v. Stokely-Van Camp, Inc., 713 F.2d 225, 232 (7th Cir. 1983) (citations omitted). For instance, Texas courts have held that the existence of differing defenses against plaintiffs will not prevent Class certification based on the typicality requirement. Microsoft Corp. v. Manning, 914 S.W.2d 602, 613-14 (Tex.App.-Texarkana 1995, writ dism'd) (various defenses did not destroy typicality or commonality, e.g., superseding cause, contributory negligence, failure to comply with warranty); Dresser Indus., Inc. v. Snell, 847 S.W.2d 367, 373 (Tex.App.-El Paso 1993, no writ) (typicality not destroyed by defenses of limitations, lack of misrepresentation and ratification); Adams v. Reagan, 791 S.W.2d 284, 290-91 (Tex.App.-Fort Worth 1990, no writ) (claims primarily grounded on misrepresentations and omissions in "common core of documents" met typicality requirement); Citizens Insurance Co. of America v. Hakim Daccach, 105 S.W.3d 712, 726-7 (Tex.App.-Austin 2003, pet. filed) (Plaintiffs claims typical where he alleged "overall scheme" of sales). That is the case here.

Hertz's second challenge to typicality is founded upon a purportedly individual defense, that of voluntary payment. However, that defense is not supported in regards to Plaintiffs claims as asserted, or under controlling authority. Even if it was, it is a defense subject to Class-wide treatment, both in terms of Hertz's factual premise and in terms of controlling authority. Hertz argues that Plaintiffs testimony that "no one forced me" to pay the FSC gives rise to the voluntary defense as outlined in BMG: Direct Marketing v. Peake, 178 S.W.3d 763 (Tex. 2005). Hertz consistently argues that this testimony demonstrates that Plaintiff was not subjected to duress or coercion, and therefore is subject to that defense. Leaving aside the fact that Hertz never moved for summary judgment on that ground, an absence of duress or coercion, though, is not the end of the inquiry. Hertz's analysis consistently leaves out the other requisite consideration for that that defense: It does not apply where there is an allegation of fraud. Id. at 776. It is also only applied where the consumer has full knowledge of the relevant facts. Id. "Full knowledge" was only visited upon Plaintiff after he filed suit and engaged in significant discovery. Additionally, it is questionable as to whether the defense would apply here regardless, since it is an equitable defense that is to be considered in light of all the facts. Id. at 776-77. As such, it will be considered in terms of the FSC and the totality of the facts. Here, if Plaintiffs transaction, wherein he was told of the FSC and signed a disclosure document and then failed to re-fuel is sufficient to trigger application of the defense, then it is triggered as to every member of the Class, because each engaged in the same course of conduct regarding the FSC as the Plaintiff did.

The Court finds that based upon the allegation of fraud in this case, along with the additional requisites referenced above, the voluntary payment defense would not operate as a bar to Plaintiffs individual claim. Furthermore, there is nothing unique about Plaintiffs transaction in the context of the causes of action pled that would make the application of any such defense unique to the defendant. If the disclosure of the FSC and the right to avoid it by refueling yourself makes the payment voluntary, even in the face fraud and contract claims, then it is applicable to everyone who could have avoided the disclosed charge by refueling themselves. A defense subject to Class-wide application, if it even applies at all, does not raise typicality challenges.

Hertz attempts to distinguish Alford by arguing that in Alford, there was no discussion of the charge at issue, no opportunity to decline it, and no signed acknowledgement of the charge. Even assuming those facts were as Hertz contends, they do not change the fact that both charges were represented as something they were not. At bottom, the details of Plaintiffs transaction itself at the counter or when he received his bill, as asserted by Hertz, are no more relevant to the claims in this case than whether the person over-charged by the dealerships in Alford purchased a red or blue car, asked about financing, or ordered bucket seats. The issue is the uniform written charge. If such defensive tactics were allowed, any Class action, could be readily defeated no matter how sound, simply by the device of asserting differences among Class members that are not part of the claim. The Class claims arise from the same course of conduct and are based on the same legal theories as those of the named Plaintiff. Nothing more is required, and therefore, the typicality requisite has been met. Microsoft Corp., 914 S.W.2d at 613.

4. Adequacy of Representation

In order to satisfy the adequacy, the Class representative has the burden of demonstrating that she will fairly and adequately protect the interests of the absent Class members. The adequacy of representation requirement consists of two elements: (1) there must be an absence of antagonism or conflict between the representative's interests and those of the Class member, and (2) it must appear that the representative, through his attorneys, will vigorously prosecute the Class claims. Graebel/Houston Movers, Inc. v. Chastain, 26 S.W.3d 24 (Tex.App.-Houston [1st Dist.] 2000, pet. dism'd w.o.j.).

As to the first requirement of the analysis, there must be no significant conflicts of interest between the Class Representative and the absent Class members. See Mullen v. Treasure Chest Casino, LLC 186 F.3d 620, 625-26 (5th Cir. 1999, cert. denied); Jenkins v. Raymark Indus., Inc., 109 F.R.D. 269, 273 (E.D.Tex. 1985), aff'd, 782 F.2d 468 (5th Cir. 1986). Only a conflict that goes directly to the subject matter of the litigation will defeat a party's representative status. Manning, 914 S.W.2d at 614; Health Tennis Corp. of America, 928 S.W.2d at 589. A sufficient alignment of interests exists when "all Class members are united in asserting a common right, such as achieving the maximum possible recovery for the Class." In re Corrugated Container Antitrust Litig., 643 F.2d 195, 208 (5th Cir.), aff'd following remand, 659 F.2d 1322 (5th Cir. 1981), cert. denied, 456 U.S. 998, 102 S.Ct. 2283, 73 L.Ed.2d 1294, and cert. denied, 456 U.S. 1012, 102 S.Ct. 2308, 73 L.Ed.2d 1309 (1982). Plaintiff wishes to recover the maximum amount permissible for the Class and has asserted common claims and causes of action which, if proven, would achieve that recovery.

Hertz's challenges to adequacy are premised on the existence of a conflict created by the same two contentions: (1) renting from a licensee, and (2) the voluntary payment defense. These same challenges fail to negate adequacy just as they failed to negate typicality. Courts have held that typicality and adequacy are closely related, because "demanding typicality on the part of the representative helps insure his adequacy of representation." Horton v. Goose Creek Indep. Sch. Dist., 690 F.2d 470, 485 n. 27 (5th Cir. 1982), cert. denied, 463 U.S. 1207, 103 S.Ct. 3536, 77 L.Ed.2d 1387 (1983). As stated supra, Mr. Gomez's claims are certainly typical of the Class. He is also an adequate Class representative.

The Court finds that the Class representative's interests are not antagonistic to other Class members, but rather are aligned. There is no conflict between Plaintiff and the Class, let alone one which "goes directly to the subject matter of the litigation". Regarding that subject matter, the FSC, the Court finds that Mr. Gomez has the same grievances and interests as the Class.

The critical question as to the second prong is whether the Class representative, through his lawyers, will vigorously prosecute the Class claims. Citizens Ins. Co. of America v. Hakim Daccach, 105 S.W.3d 712 (Tex.App.-Austin 2003, pet. filed) (emphasis in opinion); Weatherly v. Deloitte Touche, 905 S.W.2d 642, 652 (Tex.App.-Houston [14th Dist.] 1995, writ dism'd w.o.j.); see also Rio Grande Valley Gas v. City of Pharr, 962 S.W.2d 631, 644 (Tex.App.-Corpus Christ 1997, pet. dism'd). The Court has considered the pleadings, representations of Class Counsel, and the deposition testimony of Mr. Gomez, and finds that Mr. Gomez, through his attorneys as Class Counsel, will vigorously pursue the Class claims. The Court finds that Mr. Gomez's testimony and the representations of Class Counsel demonstrate that he has sufficient familiarity with the litigation and belief in the legitimacy of his claims. The Court finds that Hertz's limited challenge to the contrary is conclusory, and without factual support.

The Court finds that Mr. Gomez has demonstrated that he understands the basis for his claims, and that by meeting with his attorneys during this litigation and testifying at his deposition, he has sufficiently demonstrated that he will vigorously pursue Class claims through his attorneys. The Court also relies upon the representations of Class Counsel in this regard. The adequacy inquiry also requires an assessment of the qualifications of Class Counsel. In Texas, the qualifications and experience of Class counsel are of greater consequence in determining adequacy of representation than the knowledge of the Class representatives. Weatherly, 905 S.W.2d at 652; Manning, 914 S.W.2d at 614. In addition, counsel's own representations to the trial court of matters within counsel's personal knowledge, e.g., regarding the litigation qualifications and trial experience of the lawyers handling the case, is proper evidence on the issue of adequacy. Snyder Communications, 94 S.W.3d at 243 ( rev'd on other grounds).

Pursuant to TEX. R. CIV. P. Rule 42(g)(1)(c)(1), the Court finds that Class Counsel are sufficiently qualified and experienced to prosecute the action vigorously, and intend to do so. The Court reviewed the experience in similar cases as presented by Class Counsel, and is familiar with Class Counsel from prior actions before this Court. Class Counsel will commit the necessary resources to representing the Class and can afford to do so. In further accordance with TEX. R. CIV. P. Rule 42(g)(1)(c)(1), the Court has considered the fact that this case, which has been followed by similar cases, originated with this Plaintiff and her Class Counsel, and has been developed through effective discovery conducted by her and Class Counsel. Class Counsel's qualifications and adequacy is not contested by Hertz.

This Action is Maintainable as a Class Action under TEX. R. CIV. P. Rule 42(b)(3)

Having determined that all prerequisites of TEX. R. CIV. P. Rule 42(a) are met, this Court must decide whether the Class(es) is maintainable under one or more of the categories described in Rule 42(b). Plaintiff urges that the Class is maintainable under Rule 42(b)(3). Rule 42(b)(3) requires the court to determine that "the questions of law or fact common to the members of the Class predominate over any questions affecting only individual members, and that a Class action is superior to other available methods for the fair and efficient adjudication of the controversy." TEX. R. CIV. P. Rule 42(b)(3); Graebel/Houston Movers, Inc. v. Chastain, 26 S.W.3d 24 (Tex.App.-Houston [1st Dist.] 2000, pet. dism'd w.o.j.). Pursuant to TEX. R.CIV.P. Rule 42(c)(1)(D)(vi), this Order herein sets forth the reasons why common issues predominate this case.

The test for predominance is not whether common issues outnumber uncommon issues, but whether common or individual issues will be the object of most of the efforts of the litigants and the court. Bernal, 22 S.W.3d at 434. The parties and this Court acknowledge that the predominance requirement is "one of the most stringent prerequisites to Class certification." Id. at 433. Common issues will not predominate "[i]f, after common issues are resolved, presenting and resolving individually issues is likely to be an overwhelming or unmanageable task for a single jury." Id. at 434.

In deciding whether common issues predominate, this Court need only identify substantive law issues that will control the litigation; the Court does not weigh the substantive merits of each Class member's claim, nor must Plaintiff make any extensive evidentiary showing of his right to prevail. Nissan Motor Co. v. Fry, 27 S.W.3d 573 (Tex.App.-Corpus Christi 2000, pet. denied). Instead, certification is a pragmatic inquiry that tests whether the Class is sufficiently cohesive to warrant adjudication by representation. Amchem Products, Inc. v. Windsor, 521 U.S. 591, 623, 117 S.Ct. 2231, 138 L.Ed.2d 689 (1997). The Class certification process is designed to assure the Court that adjudicating related claims in a single proceeding will conserve resources and yield economies of scale. General Motors Corp. v. Bloyed, 916 S.W.2d 949, 952-53 (Tex. 1996); Neely v. Ethicon, Inc., No. 1:00-CV-00569, 2001 WL 1090204 at *10 (E.D.Tex. 2001).

The most recent challenge to predominance, and the impetus for the Court permitting post-submission briefing, is the matter of the scope of the Class definition. Hertz contends that the Class definition included out-of-state rentals, thereby triggering the potential application of multiple state laws. If that were so, Class certification would be difficult, if not impossible. Plaintiff acknowledged this, cited the history of the case including discovery requests in arguing that the case was always limited to just Texas transactions, stipulated to that limitation and amended his live pleadings to comport with that limitation. Regardless of which party's historical recitation and linguistic interpretation is correct, the proposed Class that this Court understands it is being asked to certify is a Texas-only Class; meaning, Texas residents who rented vehicles in Texas and who were charged an FSC on those rentals. Regardless of what other challenges to certification may exist, conflict of law is not one them.

Plaintiffs UCC and contract Class claims are based upon the standard, uniform written rental agreement signed by each Class member and the attendant FSC. If Plaintiff has a UCC or contract cause of action against Hertz for over the FSC, then every member of the Class does. If Hertz violated the applicable law in charging its FSC as to one Class member, it violated it as to all — in exactly the same manner. The finite and straightforward nature of Plaintiffs contract claims thereby clearly demonstrates the feasibility and practicability of submitting this case to a single jury. Not only will common issues predominate the trial of this case, there are no individualized questions left to submit to the trier of fact as to the contract claims. Neither individual intent, nor individual knowledge, nor individual reliance are elements of, or prerequisites to, Plaintiffs UCC and contract Class claims. See Collins v. Guinn, 102 S.W.3d 825 (Tex.App.-Texarkana 2003, pet. denied). Chevron U.S.A. Inc. v. Kennedy, 808 S.W.2d 159, 162 (Tex.App.-El Paso 1991, writ dism'd w.o.j.); Hi-Lo Auto Supply, L.P. v. Beresky, 986 S.W.2d 382, 387 (Tex.App.-Beaumont 1999, pet. denied) (issue of how batteries were sold predominated). The same is true as to the UCC claims, which will be determined by the Court as set forth in the Trial Plan.

Hertz contends that the Thirteenth Court of Appeals holding in May in Stonebridge Life Ins. Co., v. Pitts, 236 S.W.3d 226 (Tex.App.-Corpus Christi 2006), which upheld a Class certification order entered by this Court, weighs against certification in this case. The Court disagrees. Hertz's counsel argued at the certification hearing that Stonebridge was distinguishable because it involved a single course of conduct that was identical to everyone. The only difference between this case and Stonebridge is that in the latter, Plaintiff was alleging only a single cause of action. The commonality between this case and Stonebridge is best summarized by the Thirteenth Court of Appeal's opinion:

Here, the trial court determined that the claims of the Class members arose from a common course of conduct by appellants that was identical with regard to each individual consumer, i.e., each consumer was subjected to a common telemarketing effort that included prepackaged telemarketing scripts, which were not deviated from by appellants' representatives. The question that now remains to be decided is whether appellants' use of consumer responses to those scripts as implied consent to automatic credit-card-debiting constitutes a cause of action for money had and received. If the finder of fact determines that the use of these scripts, followed by actual debiting of accounts, constitutes an action for money had and received, the Class members will have established a common right to relief. If, however, the finder of fact determines that the facts alleged to not constitute a claim for money had and received, the litigation with regard to all Class members will be over, and the Class action will have efficiently disposed of all these claims with a single inquiry.

The facts of this case are in line with those of Stonebridge. They are also in line with the primary predominance opinion relied upon by the Thirteenth Court of Appeals in Stonebridge, the First Circuit's opinion in Smilow v. Southwestern Bell Mobile Syst., Inc., 323 F.3d 32 (1ST Cir. 2000). Predominance existed there because the language at issue in each contract was identical, just as the FSC is substantively identical here. Nowhere is the profit component disclosed; nowhere is the true nature of the charge disclosed, i.e. the fact that the FSC costs Hertz no more than the FPO, despite the 100%+ difference in price. Smilow concluded that the unfairness of the charge based on its amount and nature predominated as the controlling issue, and that potential individual defenses and dollar amounts did not switch the focus from common issues to individual ones. Id. at 39-40.

Hertz's co-defendant TSI made a single independent challenge to predominance under 2A-108 and 2A-504 in which it was not joined by Hertz. TSI argued that only consumer leases, defined as personal, family or household leases, can use 2A-108 and 2A-540 as grounds for recovery. That argument is inconsistent with the clear wording of 2A-108, and the absence of any such wording in 2A-504. 2A-108(a) is in no way limited to consumer leases. Upon a finding of unconscionability, "refuse to enforce the lease contract, or it may enforce the remainder of the lease contract without the unconscionable clause, or it may so limit the application of any unconscionable clause as to avoid any unconscionable result." Here, Plaintiffs request that the Court return the difference between the FSC and the FPO falls within those parameters. No similar damages restrictions, or applications, are implicated by Plaintiffs claim under 2A-504.

Hertz further contends that individual issues predominate in regard to Plaintiffs UCC 2A-108 claim (but notably, not his 2A-504 claim) based upon the Wall and Peltier decisions. The Court finds both of those decisions distinguishable. In Wall, car buyers got charged a "Consumer Services" charge on their vehicle invoice, which included coupons for services. They sued because they claimed the services didn't have any real value. The difference between Wall and this case, and between Wall and the more applicable Alford, is that in Wall the charge was actually for consumer services. It was what it said it was for. It may have been of limited value, but that general term was accurate. Here, the FSC charge is not exclusively for Fuel and Service, just like in Alford, where it wasn't for tax. Alford Chevrolet-Geo v. Jones, 91 S.W.3d 396, 405 (Tex.App.-Texarkana 2002, pet. denied, pet. for rehearing denied). Furthermore, certification in Wall was denied in large part because it was an individual question as to damages calculations. What was the value of the services, who would have used what services, etc. Here, the damage calculations are uniform and simple. According to Plaintiff, the appropriate measure of damages is FSC minus FPO equals damages. Hertz has not challenged this measure, nor suggested an alternative measure.

In Peltier, the dealership defendants did not represent anything; rather, they failed to disclose that the loan they acquired for the buyer involved a little kickback form the lender to them. Also, the unconscionability claim in Peltier was based upon DTPA section (b)(23), presently renumbered at (b)(24). That section expressly requires proof that the consumer would not have entered into the transaction had he or she known the truth. That requirement is not an element of any of Plaintiffs claims in this case. The Court agrees with Plaintiff that Peltier is limited to claims involving the strong "but for" requirement under DTPA § 17.46(b)(24). Plaintiff in turn noted Peltier's statement that certain cases involving fraud and misrepresentation are appropriate for Class certification; just not all such cases.

This is a case where Plaintiffs claim for fraudulent misrepresentation, as will be demonstrated in the proposed Trial Plan, is subject to Class-wide treatment, because it is based upon a uniform, written misrepresentation, and reliance is evidenced by the act of paying that express charge at the conclusion of the rental. In Henry Schein, Inc. v. Stromboe, 102 S.W.3d 675, 693-4 (Tex. 2002), the Texas Supreme court held:

The 20,000 Class members in the present case are held to the same standards of proof of reliance — and for that matter all the other elements of their claims — that they would be required to meet if each sued individually. This does not mean, of course, that reliance or other elements of their causes of action cannot be proved Class-wide with evidence generally applicable to all Class members; Class-wide proof is possible when Class-wide evidence exists.

(emphasis added.) Here, such "Class-wide evidence" exists. When a Class member returns his vehicle with less fuel than when he rented it, he is assessed a charge on his invoice stating "Fuel and Service" or "FUEL AND SVC". Each Class member pays that line-item "Fuel and Service" charge. The act of paying demonstrates that they are relying upon the charge as what it states: A charge for fuel and for service. The alleged fraudulent misrepresentation is that the consumer is told it is for "Fuel" and "Service" and it is not; that it increases the actual overall rental cost under false pretenses, and it does it in an identical manner each time it is uniformly assessed and paid. Based on those allegations, the Court finds this claim falls within the parameters of Schein:

If a plaintiff could prove reliance in an individual action with the same evidence offered to show Class-wide reliance, then the issue is one of law and fact common to the Class. The question the court must decide before certifying a Class, after rigorous analysis and not merely a lick and a prayer, is whether the plaintiffs have demonstrated that they can meet their burden of proof in such a way that common issues predominate over individual ones.

Id. (emphasis added).

In Alford Chevrolet-Geo, a case the Texas Supreme Court twice declined to review, the court of appeals held "[t]he allegations are that the consumers paid a tax they did not owe because they were billed for the tax by the Dealers. That alone is an allegation of reliance." Alford Chevrolet-Geo v. Jones, 91 S.W.3d 396, 405 (Tex.App.-Texarkana 2002, pet. denied, pet. for rehearing denied). The Alford court discussed the issue in great detail, with the required rigorous analysis:

The Dealers also take the position that at the least each Class member must demonstrate he or she relied on the misrepresentation. The allegations are that the consumers paid a tax they did not owe because they were billed for the tax by the Dealers. That alone is an allegation of reliance. They direct this court to federal opinions involving other statutory forms of recovery that require some type of reliance to justify damages. They also direct this court to two Texas cases that only allowed Class certifications to proceed on proof that the misrepresentations were identical in all cases. Those opinions also contained language warning about the damages of disintegration of a Class lawsuit if proof of reliance turned out to require myriads of individual trial to show reliance on an individual basis. See Henry Schein, Inc. v. Stromboe, 28 S.W.3d 196 (Tex.App.-Austin 2000, pet. Dism'd w.o.j., reh'g of pet. granted); Life Ins. Co. of Southwest v. Brister, 722 S.W.2d 764 (Tex.App.-Fort Worth 1986, no writ).

Dealers focus on language abstracted from Brister that "fraud in which there were material variations in the representations made or in the kinds or degrees of reliance involved are not suitable for Class action." Brister, 722 S.W.2d at 774.

In this case, if we take the Brister language as our mantra, there is no indication from the discovery that there are any material variations in the written representations made. We find the Dealers' argument interesting, but also recognize that in any other context, the Dealers would likely prefer that we not create a new rule of law allowing anything outside the written contract to be considered in determining the viability or intent of an unambiguous contract. The Houston First Court of Appeals recently addressed a similar matter. In that case, a storage company billed its customers for insurance, which the company then did not purchase. The court found the written misrepresentation to justify Class certification, while acknowledging that other cases had had that oral misrepresentation have been found not to justify Class certification because they necessarily required separate proof. The court found that the charge itself was sufficient for the purpose of certification. Graebel/Houston Movers, Inc. v. Chastain, 26 S.W.3d 24 (Tex.App.-Houston [1st Dist.] 2000, pet. dism'd w.o.j.). The court concluded that the basis of the lawsuit was the defendant's uniform conduct in its billing practices and affirmed the certification. Sole causation is not required either by statute or case law. It therefore appears that a single producing cause (or reliance) issue — or perhaps a very few variations on that these — would be sufficient to fairly cover all of the defendants. Under those circumstances, we conclude the trial court did not abuse its discretion by certifying the Class and entering a trial order.

The allegations are common to all the plaintiffs. The plaintiffs may clearly seek to prove that the written statements are misrepresentations, while the defendants' attempts to prove otherwise amount to, at most, marginally differing defenses. As pointed out in Chastain, Texas courts have held that even if defendants have a defense against claims by some (but not all) Class members, the Class may still be certified. Chastain, 26 S.W.3d at 30 (citing Sun Coast Res., Inc., 967 S.W.2d at 537; Microsoft Corp. v. Manning, 914 S.W.2d 602, 613 (Tex.App.-Texarkana 1995, writ dism'd)).

Id. at 405-6.

This accepted theory of reliance, recognized in Schein and relied upon in Alford, has been referred to by one Texas federal court as the "invoice theory" of reliance. The theory — where the payment of the invoice evidences reliance — was recognized by the U.S. District Court for the Southern District of Texas in Sandwich Chef of Tex. v. Reliance Nat. Indem. Ins. Co. (Sandwich Chef II), 202 F.R.D. 484 (S.D.Tex. 2001). There, each Class member was overcharged by means of an inflated invoice. Individual reliance was not an issue because the act of paying the invoices was sufficient to establish circumstantial evidence of reliance. Id. at 500. This circumstantial evidence consisted of proof that the invoices contained a uniform misrepresentation — the inflated premiums — and proof that they were paid. Id.

In reversing certification, the Fifth Circuit did not reject the "invoice theory" as a way to meet the reliance element. It merely rejected its application where the inflated premiums were in many instances the product of negotiations between the parties, settled upon with full knowledge of many in the Class that the charges were inflated. Sandwich Chef of Tex. v. Reliance Nat. Indem. Ins. Co. (Sandwich Chef III), 319 F.3d 205, 220 (5th Cir. 2003). Those Class members could not have detrimentally relied upon charges they knew were inflated by amounts which they had previously agreed to pay. Id. No such facts would bar the application of the "invoice theory" to the present case. Here, there are no individual negotiations over the FSC. The fact that the dollar amount of the charge may vary does not effect the allegation that it was for profit based on the admitted cost components. No one knew the alleged nature of the FSC and its purported inflation until Plaintiff conducted discovery in his individual case. When it comes to that FSC, the Court finds no evidence of any individual considerations. The circumstantial proof of reliance presented by the Plaintiff in this case is that the charge was misrepresented as a Fuel and Service Charge, and the consumer paid it.

The Court was provided with authority from other jurisdictions recognizing that proof of payment of a uniform charge can itself provide the requisite proof of detrimental reliance. Klay v. Humana, Inc., 382 F.3d 1241 (11th Cir. 2004); Chisolm v. TranSouth Financial Corp., 194 F.R.D. 538, 567 (E.D.Va. 2000); Chevalier v. Baird Sav. Ass'n, 72 F.R.D. 140, 149 (E.D.Pa. 1976) (defendant uniformly billed consumers for shipping insurance which it never actually purchased). While not controlling, the Court finds these cases instructive, and indicative of situations where the Schein parameters on Class-wide fraud would be met.

Hertz also argues that there are too many different contracts at issue: One for consumers, one for Gold Club members, and one for select corporate or government accounts. And that those contracts are separately negotiated. Hertz cites two cases, Enron and Wall, for the proposition that different contracts negate certification. The Court finds those cases are distinguishable because the relevant terms varied in substance and application. Here, the relevant terms do not vary in substance and application.

Hertz argues that certification should be denied because in one contract they refer to the charge as a "Re" fueling Service Charge instead of a Fuel and Service charge. Hertz does not identify any substantive differences between these two terms, or between any refueling charges imposed under any of the "differing" contracts. Its argument that most renters are reimbursed by their employer is irrelevant; the employers are members of the Class if they were charged (via their employee's rental) an FSC on a Texas rental after February 6, 2000. The Court finds that there is no evidence of any difference between the FSC, when it applied, and what it consisted of, regardless of which agreement or arrangement one rented under. Whether a renter is a Gold Club member or not, or works for Dell or the government or otherwise rents under a special rate, the refueling terms are substantively identical. The FSC exceeds the FPO in price, but not in cost. Hertz has not presented any evidence that this fact varies across contracts. That fact is the gravamen of Plaintiffs claim, and the claim of the Class. As such, this case is in line with Chastain and Alford.

In Graebel/Houston Movers, Inc. v. Chastain, 26 S.W.3d 24 (Tex.App.-Houston [1st Dist.] 2000, pet dism'd w.o.j.), the defendant uniformly billed its customers for insurance, which it then did not purchase. (Similarly, Hertz charged for Fuel and Service, and the money purportedly was not used primarily to purchase either.) The court found that the written representation was uniform, and upheld certification based on the fact that the basis of the lawsuit was defendant's uniform conduct in its billing practice.

The same is true as to Alford Chevrolet-Geo, where dealers were charging taxes that the customers were not legally obligated to pay. Those "taxes" were embedded in the standard sales document. That sales document was uniform, and everyone who contracted under it and paid the false "tax" was an appropriate member of the properly certified Class. Notably, the court held that the defendants, who drafted the unambiguous contracts, were prohibited from introducing parol evidence attempting to explain contracting differences and nuances. Id. at 406. The Texas Supreme Court denied review — effectively twice. The Court finds that just as in Alford Chevrolet-Geo, Plaintiffs claims focus primarily on a uniform charge, the legal effect of the charge, and the resulting damages. TEX. R. CIV. P. Rule 42(c)(1)(D)(iv). The Court finds and concludes that if Hertz is legally liable to Plaintiff under the claim asserted, it is liable to all members of the Class — in exactly the same way. The Court further finds that the finite and straightforward nature of Plaintiffs claims clearly demonstrates the feasibility and practicability of submitting this case to a single jury. As such, issues common to the Class predominate. Plaintiff presented facts and evidence upon which one could conclude that not only do common issues predominate in this case, but that there are, in fact, no individual issues requiring consideration. There are no individualized issues in this case — neither reliance, nor unconscionability, nor the determination of damages (the single methodology presented for calculation is uniform) — and as such, the predominance requirement is readily achieved. TEX. R. CIV. P. Rule 42(c)(1)(D)(iii).

For these same reasons, Hertz's testimony that certain Class members are smarter and earn a higher income is inconsequential. First, that is going to be the case whenever you gather a group of consumers in a Class. The supposed import of this knowledge and wealth here is that these certain individuals could not have been defrauded. The evidence before this Court does not support that distinction. These "smarter, higher earners" were not told anything different about the refueling service charge than any other renter. Nothing about their contracts or circumstances creates a conflict or individualizes their claims. If Plaintiff is entitled to recover under the theories pled, everyone who rented and was charged the FSC (or "R" SC) in Texas is as well.

The fact that the dollar amount each is entitled to may differ (a factor of the FSC and FPO prices before the latter is subtracted) does not affect predominance. The methodology for calculation presented to this Court is common. Determining the proper method for measuring damages is a question of law for the court. Allied Vista Inc. v. Holt, 987 S.W.2d 138, (Tex.App.-Houston [14th Dist.] 1999, pet. denied). Based on Hertz's interrogatory answers, damages here can be calculated by subtracting the FPO from the FSC at each location. But Class certification would not be prevented here even if damages have to be mathematically calculated separately for each Class member. Hi-Lo Auto Supply, L.P. v. Beresky, 986 S.W.2d 382, 387 (Tex.App.-Beaumont 1999, no pet.). By way of example:

[E]ach sale resulting in a miscalculated commission would not have to be examined, Rather [Plaintiff] could present adequate evidence indicating MCI's alleged pattern of action, the fact-finder could make its determination regarding MCI's liability, and the parties could then present the court with summaries of their positions on the issue of what MCI paid and what MCI actually owed. In sum, the damages allegedly suffered by the proposed Class members were all of the same type, and the calculation of damages following a ruling in favor of the Class would be a largely mechanical task.

Snyder Communications, 94 S.W.3d at 247 (quoting MCI Telecomm, 124 F.R.D. at 678), rev'd on other grounds. See, also, Hi-Lo Auto Supply LP v. Beresky, 986 S.W.2d 382, 387 (Tex.App.-Beaumont 1999, pet. denied); Chevron U.S.A., Inc., 808 S.W.2d at 162 (although individual amounts of royalties owed may differ, commonality existed where wrongfully withholding royalties was standard conduct). Both Chastain and Alford Class members were entitled to a different dollar amount of damages. The calculation of damages in Chastain was a function of the moving company's charges for insurance, which in turn was based upon the value of what was being moved; hence, the amount paid, and amount owed as damages, would necessarily vary. Likewise with Alford Chevrolet-Geo — the damages — the amount of tax over-charged — would vary based upon the purchase price of the car. The Court notes that that what made those cases certifiable was that all the Class members received the same written contract terms, and the lawsuits were over those terms.

At this point, Hertz has not adequately presented any basis for asserting its potential affirmative defenses, or any other defense to the asserted claims. If anything, the documents of record in this case appear thus far to weigh against individual defenses. But even if this Court were to assume the existence of an arguable defense peculiar to different members, like a defense of limitations or waiver, the Court finds that this would be insufficient to negate certification in this case. Chastain, 26 S.W.3d at 30; Adams, 791 S.W.2d at 289; Citizens Insurance Co. of America, 105 S.W.3d at 727 (possible existence of arbitration clauses for some Class members would not defeat certification).

This Court is bound to conduct a rigorous analysis of how this case will be tried. Accepting Hertz's asserted affirmative defenses at face value is not consistent with a rigorous analysis. Without deciding the merits of the claims, this Court must determine whether there is any basis in the record for these asserted defenses. If a defendant were permitted to simply assert a laundry list of hypothetical defenses to defeat certification, cases which meet all the requirements of TEX. R. CIV. P. Rule 42 would be improperly rejected. The Court finds that this rigorous analysis is necessary notwithstanding the wealth of Texas cases which hold that the existence of individual defenses will not necessarily prevent certification under TEX. R. CIV. P. Rule 42. Pursuant to TEX. R. CIV. P. 42(c)(1)(D)(i), the analysis of these affirmative defense, only one of which was urged in certification briefing, is set forth in the Court's Trial Plan, infra.

The Texas Supreme Court in Bernal summarized the predominance requirement by stating as follows: "Ideally, a judgment in favor of the named plaintiffs should decisively settle the entire controversy, and all that should remain is for other Class members to file proofs of claim." Bernal, 22 S.W.3d at 434; see also TCI Cablevision of Dallas, Inc. v. Owens, 8 S.W.3d 837 (Tex.App.-Beaumont 2000, pet. dism'd by agr.); Beresky, 986 S.W.2d at 387 (predominance existed since individual issues could be resolved by filing individual proof of claims). That is precisely the situation before the court in this case. Here, the following issues predominate: (1) whether charging the FSC violates statutory and common law; (2) whether Class members are entitled to damages in connection with that charge; and (3) the amount of damages. See Alford Chevrolet-Geo v. Jones, 91 S.W.3d 396 (Tex.App.-Texarkana 2002, pet. denied).

A Class Action is the Superior Method of Adjudication of These Claims

The second requirement of TEX. R. CIV. P. Rule 42(b)(3) is that the Class action mechanism must be the superior method of adjudication, such that any difficulties that might arise in the management of the Class are outweighed by the benefits of Classwide resolution of common issues. See Weatherly v. Deloitte Touche, 905 S.W.2d 642, 654 (Tex.App.-Houston [14th Dist.] 1995, writ dism'd w.o.j.). The rule sets forth four different considerations to assist the court in making a superiority decision: (a) the interest of members of the Class in individually controlling the prosecution or defense of separate actions; (b) the extent and nature of any litigation concerning the controversy already commenced by or against members of the Class; (c) the desirability or undesirability of concentrating the litigation of the claims in the particular forum; and (d) the difficulties likely to be encountered in the management of a Class action.

The first element, superiority, is the degree to which Class members have an interest in controlling the prosecution of this lawsuit. In the instant case, the Court finds that Class members have no significant interest in controlling their own individual lawsuits because their individual damages are not sufficient to justify litigation, and because Class certification is particularly appropriate when purchasers seek redress for alleged widespread commercial abuses. It is not economically feasible for each Class member to bring a claim that is likely valued at less than $100. Stonebridge Life Ins. Co., v. Pitts, 236 S.W.3d 226 (Tex.App.-Corpus Christi 2006). Furthermore, the Court has not been presented with any evidence that any other litigation pending at this time affects the Class as defined herein. As to the third element, the Court finds that it is desirable to concentrate the litigation of these claims in a single forum. There is no reason to further burden an overloaded court system when one adjudication will simply and efficiently resolve the claims of thousands. Nissan, 27 S.W.3d at 583 (stating that Class certification is appropriate where repeated litigation of the common issues in individual actions is grossly inefficient, exorbitantly costly, and a waste of judicial resources). There are no other practical methods of adjudication for these claims. TEX. R. CIV. P. Rule 42(c)(1)(D)(v). Hertz's argument that this risk is nonexistent because it has not yet occurred is unsupported by any case law, and is ultimately unavailing. Additionally, this litigation has been ongoing for three years, and substantial discovery has been completed. Documents that have not previously been produced or available without court order are now available, and can benefit the adjudication of Class claims. Tana Oil Gas Corp. v. Bates, 978 S.W.2d at 735, 743 (Tex.App.-Austin 1998, no pet.) This has also given this Court ample opportunity to develop an understanding of the facts, and the contentions of the parties. Id.

Specifically in regards to the superiority standard, the litigation here turns on the answer to a single liability question, i.e. the legality of the FSC. If a jury determines that Hertz is not liable for the manner it which it charges and allocates the FSC, then the case is over and the Class claims will have been effectively resolved. If liability is found, then all that remains is for the Class member to file a proof of claim, and Hertz will have the record of the FSC and FPO at the rental location on the date of rental. No further litigation is necessary.

The final inquiry for superiority is "the difficulties likely to be encountered in the management of the Class action." Certification is proper where any difficulties which might arise in the management of the Class are outweighed by the benefits of Classwide resolution of common issues. Nissan, 27 S.W.3d at 583; Central Power Light Co. v. City of San Juan, 962 S.W.2d 602, 611 (Tex.App.-Corpus Christi 1998, pet. dism'd w.o.j.). The Court makes the following findings and conclusions as to superiority and manageability: given the size and geographical scope of the Class, joinder and intervention are not superior alternatives, or even possibilities; the claims in this action are particularly suited for Class action treatment because Hertz possesses relevant information concerning the Class and precise information as to how and to what extent the Class has been damaged by its actions; the manageability of the litigation as a Class action is demonstrated by the fact that the Class claims can be efficiently submitted to a single jury; and there are no difficulties in managing the Class that would outweigh the efficiency gains. Superiority is therefore met. TEX. R. CIV. P. Rule 42(c)(1)(D)(vii).

Trial Plan

Finally, the Texas Supreme Court has directed that the trial court indicate in certifying a Class how claims will be tried so that compliance with TEX. R. CIV. P. Rule 42 is assured. Bernal, 22 S.W.3d at 435. The most recent amendments to TEX. R. CIV. P. Rule 42, specifically 42(c)(1)(D)(viii) state that such a plan is necessary to address how issues affecting only individual members will be tried. The Court is setting forth a Trial Plan notwithstanding its conclusion that there are no such individual issues. Here, the FSC set forth in the written rental agreement is either actionable in every instance, or it is actionable in none. The Plan is based upon Plaintiffs submission. Hertz did not submit a Trial Plan, nor did it comment on or critique Plaintiffs proposed plan. Because all issues in this case are common, the trial plan can be relatively simple, and would require only one jury and one trial. The Court sets forth the following Trial Plan:

1. Through a bench trial or other summary disposition see Farmers Ins. Exchange v. Leonard, 125 S.W.3d 55 (Tex.App.-Austin, 2003, no pet.) and consistent with 2A-108's directive that the parties present evidence on this issue, the Court will determine as a matter of law whether the FSC is unconscionable. Unconscionability is not determined by statutory elements; it is determined by applying the facts of each particular case to a common law standard. The defenses set forth below as asserted by Hertz will be presented to the Court as well. If the Court determines liability exists, the measure of damages the Court can consider upon such a finding is set forth in the statute; it is primarily to limit the application of the unconscionable clause in the context of the overall contract. That is consistent with the only measure suggested to the Court, and supported by the evidence to date, which is the FSC minus the FPO.

2. The issues raised by 2A-504 are traditionally issues of law for the Court, and will be handled in the same manner as the 2A-108 claim. The Plaintiff will present evidence that the return with insufficient fuel is a breach, act or omission triggering review by the Court, and that the resulting FSC is not reasonable in light of the then anticipated harm to Hertz. Plaintiff contends that "then anticipated harm" is quantified by the FPO. The defenses set forth below as asserted by Hertz will be presented to the Court as well. If liability is found to exist, the Court will measure damages by the statutory formula.

3. The Plaintiff will then present his individual claims to the jury. Those claims are for breach of contract and fraudulent misrepresentation.

4. The elements of a breach of contract cause of action are (1) the existence of a valid contract; (2) performance or tendered performance by Plaintiff; (3) breach of the contract under common law by Hertz; and (4) damages. Plaintiff will present evidence that the charge exceeded what was contracted for, and that the FSC was not a valid liquidated damages clause, but rather a penalty resulting in contract damages. Upon a finding of liability, the resulting damages would be calculated by the only measure suggested to the Court, and supported by the evidence to date, which is the FSC minus the FPO.

5. The elements of fraudulent misrepresentation are (1) a material representation; (2) which was false; (3) Hertz knew it was false; (4) Hertz made it intending for consumers to rely and act upon it, and they did; and (5) damages. The manner of proof of those claims is set forth in this Order, and will be based upon the same evidence and practice as the claims set forth above. Upon a finding of liability, the resulting damages would be calculated by the only measure suggested to the Court, and supported by the evidence to date, which is the FSC minus the FPO.

6. Unless a directed verdict is appropriate at the close of Plaintiffs case, his case will be presented to the jury for determination.

7. The jury will be asked to determine whether Hertz breached its contract with the Plaintiff, and whether it fraudulently misrepresented the FSC. The jury will be asked to consider any valid potential defenses raised by Hertz. Hertz has asserted defenses of voluntary payment, waiver, estoppel, ratification, and accord and satisfaction. If any of these affirmative defenses are valid as to Plaintiff, they are valid as to all Class members.

8. Pursuant to TEX. R. CIV. P. 42(c)(1)(D)(i), the Court must address the elements of each potential defense. The Court does so even though the only defense asserted by Hertz as a basis for denying Class certification is the voluntary payment defense.

9. The voluntary payment defense is equitable in nature, and states that money voluntarily paid with full knowledge of all the facts and without fraud, deception, duress, or coercion cannot be received back. It is a defense that need not be applied where the rationale for its existence does not exist. Based on the evidence presented here, no Class member could have had full knowledge of all the facts regarding the FSC's true nature — that it is mostly for profit and not "fuel" or "service" — Hertz contests merely stating the term FSC on the rental documents sufficiently provides all the facts and full knowledge, then the voluntary payment would bar the claims of the entire Class. There is no difference between what Class members knew about the FSC or its elements and calculation, all of which Hertz itself calls "confidential", and which Plaintiff only discovered after filing suit and engaging in extensive litigation and discovery. Additionally, the Texas Supreme Court recently ruled where fraud is alleged, the defense does not apply. BMG Direct Mktg. v. Peake, 178 S.W.3d 763 (Tex. 2005). Still, it is a defense that if applied, it could be applied Class-wide. No Class members "voluntariness" differed from another's, in the context of the alleged fraud and the knowledge available to this lawsuit. The mere act of payment alone, or the failure to contest the charge at the counter, has never been held to be per se voluntary under the strictures of that defense. Here, if Plaintiffs transaction, wherein he was told of the FSC and signed a disclosure document and then failed to re-fuel is sufficient to trigger application of the defense, then it is triggered as to every member of the Class, because each engaged in the same course of conduct regarding the FSC as the Plaintiff did.

10. Waiver, another defense asserted by Hertz, requires intentional relinquishment of a known right. Again, as with voluntary payment, the consumer has to know that the FSC charge is actionable, or he cannot waive his claim. What was known about FSC was limited to what was on the contract: the words FSC and the representation that it was for fuel and for the service of refueling. If that is sufficient to impose knowledge, then it is so for all Class members. If it is not, then no Class member has waived his claims.

11. Ratification involves approval by act, word, or conduct, with full knowledge of the facts of the earlier act, and with intention of giving that earlier act validity. Again, like voluntary payment, "full knowledge of the facts" is necessary. That full knowledge either exists on the face of the rental documents or it does not, for everyone in the Class. Estoppel is another equitable defense raised by Hertz. The elements of estoppel are a promise, foreseeably relied upon by the promisor, with substantial reliance by the promise to his detriment. If the doctrine exists to prevent injustice, then it should operate in this case to bar all Class members' claims, or, if the true make-up of the FSC as a profit stream is closely guarded and not subject to discovery outside litigation, as Hertz apparently admits, then it should apply to no one.

12. Finally, as to accord and satisfaction, the defense rests on a new contract, one in which the parties agree to discharge the existing obligation — specifically, expressly and intentionally. It is factually inapplicable to this case. Or, again, if it applies by the mere act of paying the FSC, it applies Class-wide.

13. If the correct measure of damages (itself a legal question) is the difference between the FSC and the FPO, that, is a legal issue for the court, if it is even an issue at all. And, if that dollar amount somehow were a jury issue, it would be calculated in the same manner, using Hertz's internal records.

14. If the jury returns a verdict for the Plaintiff, the trial would continue. If the jury returns a verdict against the Plaintiff, the trial will end and judgment against Plaintiff and the Class will be entered.

15. Because the written representations and imposition of the FSC were substantively identical, the claims for all Class members are virtually identical, and proof of liability and damages can be established on a broad basis as to the Class.

a. Due to the uniformity of the written representations and the claims made by the Plaintiff for UCC violations and breach, if Hertz is liable to Plaintiff, it is liable to all Class members. If any of the affirmative defenses apply to Plaintiff, they apply to all Class members.

b. As to damages, if the Court determines that Class members are entitled to the difference between the FSC charged and the FPO at the same time and location, then it will be appropriate, if necessary, to rely upon summaries to documents as permitted by the rules of evidence, expert opinion, or similar methods, as demonstrated by Hertz in its pleadings and production. If necessary, a master may also be used to review documents and calculate damages based on a formula that would award damages to the individual Class members based upon the FSC Hertz has charged at each location, and calculated them. In sum, all that remains is for the Class member to file a proof of claim, and Hertz will have the record of the FSC and FPO at the rental location on the date of rental. No further litigation is necessary.

16. The final judgment will be based on the jury verdict.

17. It is anticipated that all issues could be tried in two weeks or less, and to a single jury.

The foregoing Trial Plan meets the requirements of Bernal, and is set forth despite the identification of no individual issues at this time. The Court will address any post-certification developments relating to such issues, but none have been presented, and none are foreseeable at this time.

In sum, this case meets the predominance, superiority, and manageability requirements necessary for a lawsuit to proceed as a Class action. The Court finds that this case should be certified and proceed to trial as a T.R.C.P. Rule 42(b)(3) Class action on behalf of a Class of all Texas residents who were charged an FSC in Texas after February 6, 2000. Plaintiff should be appointed as Class representative, and his attorneys as Class counsel.

It is therefore ORDERED hereby as follows:

The following Class is certified: All Texas residents who were charged an FSC in Texas after February 6, 2000.

This is a statewide Class only. Excluded from the foregoing Class are rentals that commenced anywhere other than at a Hertz location in the State of Texas; the presiding judge of the court in which this cause is filed, any other judge assigned to that court or to this cause, the immediate family of such judge(s), Class counsel, and each of the defendants and their respective officers, directors, employees, agents, and attorneys.

Plaintiff Jose M. Gomez is appointed as Class Representative; and

Austin Tighe of Feazell Tighe LLP is appointed Class Lead Counsel, along with Armando Reyna of Law Office of Armando Reyna, Jerry Guerra of Law Offices of Jerry Guerra, and Jay Davis Watson of Payne Watson Miller Malecheck P.C., who are appointed as Class Co-Counsel.

It is further ORDERED that Class Counsel submit a proposal for notice to the Classes for the Court's consideration, and in compliance with TEX. R. CIV. P. Rule 42(c)(2)(B).

Dated: 10/19/06

/s/Jose Longoria

The Hon. Jose Longoria

Presiding Judge