OPINION

PANELLI, J.

We granted review to determine whether plaintiffs, who purchased securities at a price allegedly affected by misrepresentations, can plead a cause of action for deceit under Civil Code sections 1709 and 1710 without alleging that they actually relied on the misrepresentations. We hold that plaintiffs may not do so.

I. FACTS

This case, which comes to us after the superior court sustained defendants' demurrer, presents a pure question of law. The material allegations of the complaint, which we assume to be true for the purpose of reviewing such rulings ( Garcia v. Superior Court (1990) 50 Cal.3d 728, 732 [ 268 Cal.Rptr. 779, 789 P.2d 960]), can be summarized briefly:

Plaintiffs Gerald Mirkin and Charles Miller purchased shares of the common stock of Maxicare Health Plans, Inc. (Maxicare) between October 17, 1985, and February 29, 1988. Plaintiffs purport to represent all persons who purchased the company's common stock or its 11.75 percent senior subordinated notes during the same period of time. Defendants are Maxicare, which owned and operated health maintenance organizations in 14 states, including California; 12 of Maxicare's officers and directors; Ernst Whinney (succeeded by respondent Ernst Young), the accounting firm that audited Maxicare's financial statements; and Salomon Brothers, Inc. and Montgomery Securities, Inc., who together underwrote public offerings of Maxicare securities on November 26, 1985, and September 19, 1986.

Plaintiffs allege that Maxicare, after appearing to experience substantial growth and profits in 1985 and 1986, began to suffer large losses. Maxicare reported losses of $22 million for the fourth quarter of 1986, $255 million for the year 1987, and $21.3 million for the first quarter of 1988. During this period, the value of Maxicare stock gradually dropped from a high of $28.50 per share in 1986 to a low of $1.50 per share in 1988.

Plaintiffs also allege that defendants, beginning in 1985, made numerous misrepresentations about Maxicare's prospects and financial status in prospectuses for the 1985 and 1986 public offerings, in documents filed with the Securities Exchange Commission, and in other public communications. According to plaintiffs, these misrepresentations inflated the price of Maxicare securities, thus allowing them to sell for more than their true value. Plaintiffs also allege that several of the individual defendants sold Maxicare securities to the public during the same period of time.

Plaintiffs' first consolidated amended complaint purported to state causes of action for deceit and negligent misrepresentation. (Civ. Code, §§ 1709, 1710.) In attempting to plead actual reliance, which is an element of those torts ( Molko v. Holy Spirit Assn. (1988) 46 Cal.3d 1092, 1108 [ 252 Cal.Rptr. 122, 762 P.2d 46]; Garcia v. Superior Court, supra, 50 Cal.3d at p. 737), plaintiffs alleged in conclusory fashion that they had purchased Maxicare securities "in reliance upon said misrepresentations." Defendants demurred on the ground that the allegation of reliance was insufficient. When plaintiffs conceded they could not plead that they had actually read or heard the alleged misrepresentations, the court sustained the demurrers with leave to amend.

Plaintiffs attempted to cure the defect in an amended complaint by alleging that they had purchased shares "[i]n reliance upon the integrity of the securities market and the securities offering process, and the fidelity, integrity and superior knowledge of defendants. . . ." Once again finding plaintiffs' pleading of reliance deficient, the court sustained defendants' demurrers without leave to amend and dismissed the complaint.

On appeal, plaintiffs argued that the so-called "fraud-on-the-market" doctrine obviates the need to plead and prove actual reliance in cases where material misrepresentations are alleged to have affected the market price of stock. (See generally Basic Inc. v. Levinson (1988) 485 U.S. 224, 241-247 [99 L.Ed.2d 194, 214-218, 108 S.Ct. 978].) The Court of Appeal rejected the argument and affirmed the judgment of the superior court. We granted review.

II. DISCUSSION

(1a) It is settled that a plaintiff, to state a cause of action for deceit based on a misrepresentation, must plead that he or she actually relied on the misrepresentation. (E.g., Molko v. Holy Spirit Assn., supra, 46 Cal.3d at p. 1108; Seeger v. Odell (1941) 18 Cal.2d 409, 414 [ 115 P.2d 977, 136 A.L.R. 1291]; Spinks v. Clark (1905) 147 Cal. 439, 444 [ 82 P. 45].) The law appears always to have been so in this state. (See, e.g., Colton v. Stanford (1890) 82 Cal. 351, 383 [23 P. 16]; Nounnan v. Sutter County Land Co. (1889) 81 Cal. 1, 6-7 [22 P. 515]; Estep v. Armstrong (1886) 69 Cal. 536, 538 [ 11 P.2d 132]; Snow v. Halstead (1851) 1 Cal. 359, 361.)

(2a), (1b)(See fn. 2.) The question before us is whether plaintiffs, who cannot allege that they actually read or heard the alleged misrepresentations, have pled a cause of action for deceit. Rather than relying on defendants' statements about Maxicare and the value of its securities, plaintiffs allege that they "reli[ed] on the integrity of the securities market and the securities offering process, and the fidelity, integrity and superior knowledge of defendants. . . ." To justify their failure to plead actual reliance on the alleged misrepresentations, plaintiffs explain that the price of securities traded in an open and developed market, such as a national stock exchange, adjusts in response to material information, whether such information is true or false. In this way, plaintiffs assert, misrepresentations are reflected in the market price of a security, and someone who relies on the market price as indicating the actual value of a security relies, albeit indirectly, on the misrepresentations.

Based on this reasoning, which is sometimes called the fraud-on-the-market doctrine, the United States Supreme Court has held that "[i]t is not inappropriate to apply a presumption of reliance" in actions brought under rule 10b-5 of the Securities and Exchange Commission (SEC). ( Basic Inc. v. Levinson, supra, 485 U.S. at pp. 241-247, 250 [99 L.Ed.2d at pp. 214-218, 220; see SEC Rule 10b-5, 17 C.F.R. § 240.10b-5 (1992) [hereafter Rule 10b-5].)

(3) The characteristics of a private action under Rule 10b-5 are not derived from, or identical to, the common law of deceit. Rule 10b-5 was promulgated by the SEC under a broad, statutory grant of authority to adopt rules to prevent the use of "any manipulative or deceptive device or contrivance" in connection with the purchase or sale of securities. (Securities Exchange Act of 1934, § 10(b), 15 U.S.C. § 78j(b).) This enabling legislation was intended by Congress to be interpreted "`flexibly to effectuate its remedial purposes.'" ( Affiliated Ute Citizens v. United States (1972) 406 U.S. 128, 151 [31 L.Ed.2d 741, 760, 92 S.Ct. 1456], quoting Supt. of Insurance v. Bankers Life Cas. Co. (1971) 404 U.S. 6, 12 [30 L.Ed.2d 128, 134, 92 S.Ct. 165].) Under this broad charter, the federal courts "have gone far beyond the limits of the common law in imposing liability under [Rule] 10b-5. . . ." ( Green v. Wolf Corporation (2d Cir. 1968) 406 F.2d 291, 303 [9 A.L.R.Fed. 100].) As a result, "[a]ctions under Rule 10b-5 are distinct from common-law deceit and misrepresentation claims [citation], and are in part designed to add to the protections provided investors by the common law [citation]." ( Basic Inc. v. Levinson, supra, 485 U.S. at p. 244, fn. 22 [99 L.Ed.2d at p. 216]; see also Blackie v. Barrack (9th Cir. 1975) 524 F.2d 891, 907.)

(2b) Plaintiffs' argument to this court amounts, in essence, to a plea to incorporate the fraud-on-the-market doctrine into the common law of deceit. No state appellate court has done so, as plaintiffs concede. Nor is it necessary to do so in order to create a remedy for an unremedied wrong, or even to give plaintiffs the benefit of the doctrine they seek to apply. Plaintiffs already have remedies under the federal and state securities laws, both of which afford a presumption of reliance in actions based on material misrepresentations. (See Rule 10b-5, as interpreted in Basic Inc. v. Levinson, supra, 485 U.S. at pp. 241-247, 250 [99 L.Ed.2d at pp. 214-218, 220]; see also Corp. Code, §§ 25400 25500, as interpreted in Bowden v. Robinson (1977) 67 Cal.App.3d 705, 714 [ 136 Cal.Rptr. 871].) Indeed, the parties inform us that a class action on behalf of Maxicare's investors under Rule 10b-5 has been filed in federal court. (Zucker, et al. v. Maxicare Health Plans, Inc., et al. (C.D.Cal.) Dock. No. CV-88-02499.) Nevertheless, to establish a presumption of reliance under state common law would offer plaintiffs certain advantages, primarily a more favorable statute of limitations and the possibility of recovering punitive damages — a form of relief that the federal and state securities laws do not authorize.

To obtain these advantages, plaintiffs argue that California law already affords a presumption of reliance in actions for deceit. Plaintiffs also contend that, if the law does not afford such a presumption, we should adopt one at this time as a matter of policy. We find both arguments unpersuasive.

A. The Law of Deceit.

1. The Requirement of Actual Reliance.

(4) Plaintiffs begin their argument by observing that the statutes pertaining to the tort of deceit (Civ. Code, §§ 1709, 1710) do not expressly require a showing of actual reliance. This leads plaintiffs to the conclusion that reliance, in California, is merely one method of proving causation, which, they contend, can be pled by alleging that defendants' misrepresentations had the purpose and effect of causing plaintiffs to purchase or to sell, whether or not such misrepresentations ever came to plaintiffs' attention.

It is true that the relevant statutes do not expressly mention the element of reliance. Civil Code section 1709 provides only that "[o]ne who willfully deceives another with intent to induce him to alter his position to his injury or risk, is liable for any damage which he thereby suffers." Nor is there any mention of reliance in Civil Code section 1710, which offers three definitions of "deceit" that may pertain to this case: "1. The suggestion, as a fact, of that which is not true, by one who does not believe it to be true; [¶] 2. The assertion, as a fact, of that which is not true, by one who has no reasonable ground for believing it to be true; [and] [¶] 3. The suppression of a fact, by one who is bound to disclose it, or who gives information of other facts which are likely to mislead for want of communication of that fact. . . ."

However, like much of our law, the law of deceit in California is not purely statutory; it is a mixture of statutory and common law. Provisions of the Civil Code that are substantially the same as the common law, such as the provisions that codify common law torts, "must be construed as continuations thereof, and not as new enactments." (Civ. Code, § 5) Civil Code sections 1709 and 1710 have been recognized as continuations of the common law. ( Lacher v. Superior Court (1991) 230 Cal.App.3d 1038, 1043, fn. 1 [ 281 Cal.Rptr. 640].) Thus, it is entirely consistent with those statutes that California courts have always required plaintiffs in actions for deceit to plead and prove the common law element of actual reliance. (E.g., Molko v. Holy Spirit Assn., supra, 46 Cal.3d at p. 1108; Seeger v. Odell, supra, 18 Cal.2d at p. 414; Spinks v. Clark, supra, 147 Cal. at p. 444; Colton v. Stanford, supra, 82 Cal. at p. 383; Nounnan v. Sutter County Land Co., supra, 81 Cal. at pp. 6-7; Estep v. Armstrong, supra, 69 Cal. at p. 538; Snow v. Halstead, supra, 1 Cal. at p. 361.) It may be true, as plaintiffs assert, that reliance can be thought of as the mechanism of causation in an action for deceit. (Cf. Garcia v. Superior Court, supra, 50 Cal.3d at p. 737.) But to accept that characterization does not excuse plaintiffs from the requirement of pleading reliance, since specific pleading is necessary to "establish a complete causal relationship" between the alleged misrepresentations and the harm claimed to have resulted therefrom. ( Ibid.)

Nor does Civil Code section 1711, on which plaintiffs also rely, obviate the need to plead or prove reliance. The section provides that "[o]ne who practices a deceit with intent to defraud the public, or a particular class of persons, is deemed to have intended to defraud every individual in that class, who is actually misled by the deceit." To the extent it may be relevant here, the statute simply points out that one who makes false representations with fraudulent intent need not have any particular victim in mind. Litigants who rely on section 1711 must still plead and prove actual reliance. (See Slakey Brothers Sacramento, Inc. v. Parker (1968) 265 Cal.App.2d 204, 207-210 [ 71 Cal.Rptr. 269] [pleading of reliance insufficient]; cf. Wennerholm v. Stanford University Sch. of Med. (1942) 20 Cal.2d 713, 716-717 [ 128 P.2d 522, 141 A.L.R. 1358] [pleading sufficient]; Block v. Tobin (1975) 45 Cal.App.3d 214, 219 [ 119 Cal.Rptr. 288] [same]; see also Schell v. Schmidt (1954) 126 Cal.App.2d 279, 287-289 [ 272 P.2d 82] [proof of reliance insufficient]; cf. Nathanson v. Murphy (1955) 132 Cal.App.2d 363, 369-370 [ 282 P.2d 174] [proof sufficient].)

Plaintiffs argue that to require the pleading and proof of actual reliance would render another provision of the Civil Code meaningless. The provision in question, section 3343, defines the measure of damages for "[o]ne defrauded in the purchase, sale or exchange of property. . . ." The ordinary measure of damages in such cases is "the difference between the actual value of that with which the defrauded person parted and the actual value of that which he received, together with any additional damage arising from the particular transaction. . . ." (Civ. Code, § 3343, subd. (a).) However, lost profits are also available when "[t]he defrauded party reasonably relied on the fraud in entering into the transaction and in anticipating profits from the subsequent use or sale of the property." ( Id., § 3343, subd. (a)(4)(ii).)

Plaintiffs argue that the statute's "reliance requirement for additional damages would be meaningless if . . . actual subjective reliance were required in all fraud cases." The argument might have merit if the statute said only that the defrauded party must have "reasonably relied on the fraud in entering into the transaction." However, that is only one of the statutory prerequisites for recovery of lost profits; read in full, the statute provides that lost profits are available only when the defrauded party "reasonably relied on the fraud in entering into the transaction and in anticipating profits from the subsequent use or sale of the property." (Civ. Code, § 3343, subd. (a)(4)(ii), italics added.) Obviously, one can purchase property in a fraudulent transaction without anticipating profit from the property's use or resale. Therefore, the statute cannot plausibly be read as eliminating the element of reliance from the tort of deceit.

(5) Finally on this point, plaintiffs argue that actual reliance cannot logically be an element of a cause of action for deceit based on an omission because it is impossible to demonstrate reliance on something that one was not told. In support of the argument, plaintiffs cite Affiliated Ute Citizens v. United States, supra, 406 U.S. 128 ( Ute), in which the officers of a bank, which served as the transfer agent for a Native American corporation holding tribal assets, purchased shares from individual members of the tribe in face-to-face transactions without conveying cautionary information their duties required them to convey and without informing the sellers that they, the buyers, were profiting. ( Id. at pp. 150-154 [31 L.Ed.2d at pp. 759-762].) Interpreting Rule 10b-5, the high court held that "positive proof of reliance is not a prerequisite to recovery" in a case "involving primarily a failure to disclose. . . ." (406 U.S. at p. 153 [31 L.Ed.2d at p. 761].)

We see no reason to adopt the Ute presumption as California law. Contrary to plaintiffs' assertion, it is not logically impossible to prove reliance on an omission. One need only prove that, had the omitted information been disclosed, one would have been aware of it and behaved differently. Moreover, as we shall explain below, the body of law that has developed under Rule 10b-5 is not sufficiently analogous to the law of fraud to justify its importation into the latter.

2. Decisions Permitting a Class-wide Inference of Reliance.

In two cases involving consumer class actions we held that it would be appropriate to infer that each member of a class had actually relied on the defendant's alleged misrepresentations. ( Vasquez v. Superior Court (1971) 4 Cal.3d 800, 814-815 [ 94 Cal.Rptr. 796, 484 P.2d 964] [ Vasquez]; Occidental Land, Inc. v. Superior Court (1976) 18 Cal.3d 355, 362-363 [ 134 Cal.Rptr. 388, 556 P.2d 750] [ Occidental Land].) The plaintiffs in each case specifically pled that the defendants had made identical representations to each class member. Accordingly, these decisions do not support an argument for presuming reliance on the part of persons who never read or heard the alleged misrepresentations, such as plaintiffs in the case before us.

The plaintiffs in Vasquez, supra, 4 Cal.3d 800, who had purchased frozen food and freezers on installment contracts, alleged that the sellers had misrepresented the price and value of the merchandise. We held that the plaintiffs had adequately pled actual reliance and that the action could properly be maintained as a class action. We reached these conclusions because plaintiffs had pled actual reliance on an individual basis and because reliance, under the peculiar facts of the case, was truly a common issue. This was because plaintiffs asserted that "they [could] demonstrate [that the] misrepresentations were in fact made to each class member without individual testimony because the salesmen employed by [the defendant seller] memorized a standard statement containing the representations (which in turn were based on a printed narrative and sales manual) and that this statement was recited by rote to every member of the class." ( Id. at pp. 811-812.)

The facts of Occidental Land, supra, 18 Cal.3d 355, are similar. The plaintiffs, who had purchased houses in a subdivision developed and sold by the defendant, alleged that the defendant had misrepresented the future cost of maintaining certain common areas. Relying on Vasquez, supra, 4 Cal.3d 800, we held that actual reliance was a common issue and that the trial court thus did not abuse its discretion by certifying the action as a class action. We reached this conclusion because, as in Vasquez, plaintiffs alleged that the defendant's misrepresentations had actually been made to each member of the class. Indeed, the misrepresentations were contained in a public report, and "[e]ach purchaser was obligated to read the report and state in writing that he had done so." ( Occidental Land, supra, 18 Cal. 3d p. 358; see also id. at pp. 359, 363.)

Plaintiffs, who rely heavily on Vasquez and Occidental Land, misinterpret those decisions. Plaintiffs argue that we "held that pleading and proof of direct reliance by each victim of a fraud are not required where material misrepresentations are alleged" and that, in the absence of actual reliance, reliance may be pled "by the equivalent of the fraud-on-the-market doctrine, i.e., material misrepresentations to the class, plus action consistent with reliance thereon." In fact, we held no such thing. (2c) What we did hold was that, when the same material misrepresentations have actually been communicated to each member of a class, an inference of reliance arises as to the entire class. ( Vasquez, supra, 4 Cal.3d at p. 814 fn. 9; Occidental Land, supra, 18 Cal.3d at pp. 358, 359, 363.) While this does mean that actual reliance can be proved on a class-wide basis when each class member has read or heard the same misrepresentations, nothing in either case so much as hints that a plaintiff may plead a cause of action for deceit without alleging actual reliance.

3. Indirect Communication Cases.

Plaintiffs next argue that they need not, in order to state a cause of action for deceit, plead that the alleged misrepresentations were communicated to them directly by defendants. Instead, according to plaintiffs, indirect communication suffices. While the principle is valid, it does not help these plaintiffs, who cannot plead that the alleged misrepresentations ever came to their attention.

(6a) The Restatement Second of Torts section 533, articulates the relevant principle in this way: "The maker of a fraudulent misrepresentation is subject to liability for pecuniary loss to another who acts in justifiable reliance upon it if the misrepresentation, although not made directly to the other, is made to a third person and the maker intends or has reason to expect that its terms will be repeated or its substance communicated to the other, and that it will influence his conduct in the transaction or type of transactions involved." A few cases in this state expressly apply section 533 ( Varwig v. Anderson-Behel Porsche/Audi, Inc. (1977) 74 Cal.App.3d 578, 581 [ 141 Cal.Rptr. 539]; Barnhouse v. City of Pinole (1982) 133 Cal.App.3d 171, 191 [ 183 Cal.Rptr. 881]), and several cases that predate section 533 apply the principle that the section restates ( American T. Co. v. California etc. Ins. Co. (1940) 15 Cal.2d 42, 67 [ 98 P.2d 497]; Crystal Pier Amusement Co. v. Cannan (1933) 219 Cal. 184, 188 [ 25 P.2d 839, 91 A.L.R. 1357]; Hunter v. McKenzie (1925) 197 Cal. 176, 185 [ 239 P. 1090]; Massei v. Lettunich (1967) 248 Cal.App.2d 68, 73 [ 56 Cal.Rptr. 232]; Harold v. Pugh (1959) 174 Cal.App.2d 603, 608-609 [ 345 P.2d 112]; Simone v. McKee (1956) 142 Cal.App.2d 307, 313-314 [ 298 P.2d 667]; Nathanson v. Murphy, supra, 132 Cal.App.2d 363, 368; Wice v. Schilling (1954) 124 Cal.App.2d 735, 745 [ 269 P.2d 231]; Strutzel v. Williams (1952) 109 Cal.App.2d 512, 515 [ 240 P.2d 988].)

These cases offer plaintiffs no assistance. As the language of the Restatement indicates, a plaintiff who hears an alleged misrepresentation indirectly must still show "justifiable reliance upon it. . . ." (Rest.2d Torts, § 533.) The need to show reliance is confirmed by the opinions in this state addressing claims for deceit based on indirect communications.

The plaintiff in Varwig v. Anderson-Behel Porsche/Audi, Inc., supra, 74 Cal.App.3d 578 ( Varwig), purchased an automobile from a used car dealer who claimed to have clear title. The claim proved to be erroneous when a lienholder repossessed the car. Plaintiff sued both the seller and the seller's seller, who was also an automobile dealer. The trial court granted the latter's motion for summary judgment, but the Court of Appeal reversed. Based on the circumstances of the transaction between the two dealers, which contemplated the car's eventual resale to a consumer, the court found an implicit, and fraudulent, representation by the selling dealer that the buying dealer was receiving a transferable title. Because it was foreseeable that the buying dealer would repeat the misrepresentation, the court held that the false claim of title was "in law an indirect misrepresentation to plaintiff, who purchased the car in reliance upon [the seller's] repetition of the representation." ( Id. at p. 581.)

The facts of Barnhouse v. City of Pinole, supra, 133 Cal.App.3d 171 ( Barnhouse), are similar. The defendant, a property developer, built houses on landfill in the bed of a diverted stream. The buyers knew that the houses stood on fill but were told that the developer had taken remedial measures recommended by an engineer. The buyers did not know that the developer had not followed the engineer's plan or that there were other soil and drainage problems. One buyer resold his house to the plaintiff, who sued the developer for deceit. The trial court granted the developer's motion for a nonsuit. The Court of Appeal reversed. Following Varwig, supra, 74 Cal.App.3d 578, and the Restatement Second of Torts, section 533, the court reasoned that the plaintiff had indirectly relied on the developer's incomplete representations to the original buyers. As in Varwig, the defendant had reason to expect that there would be subsequent purchasers and that the original buyers would repeat the defendant's fraudulently incomplete representations about the property. ( Barnhouse, supra, 133 Cal.App. 3d at pp. 191-193.)

2d These decisions do not support plaintiffs' position in this case. To say that a plaintiff who relies on secondhand misrepresentations can state a cause of action for deceit is not to say that reliance may be presumed, as plaintiffs contend. Certainly one finds no support for a presumption of reliance in Varwig and Barnhouse, in which the plaintiffs received the same misleading communications that the original purchasers had received from the defendants.

(6b) Nor do the decisions that preceded section 533 of the Restatement Second of Torts suggest that reliance can be presumed. Indeed, each decision expressly holds that actual reliance is required. The rule is typically stated in such language as this: "`A representation made to one person with the intention that it shall reach the ears of another, and be acted upon by him, and which does reach him, and is acted upon by him to his injury, gives the person so acting upon it the same right to relief or redress as if it had been made to him directly.'" ( Crystal Pier Amusement Co. v. Cannan, supra, 219 Cal. at p. 188, quoting Henry v. Dennis (1901) 95 Me. 24 [49 A. 58, 60] [italics added]; see also American T. Co. v. California etc. Ins. Co., supra, 15 Cal.2d at p. 67; Hunter v. McKenzie, supra, 197 Cal. at p. 185; Massei v. Lettunich, supra, 248 Cal.App.2d at p. 73; Harold v. Pugh, supra, 174 Cal.App.2d at pp. 608-609; Simone v. McKee, supra, 142 Cal.App.2d at pp. 313-314; Nathanson v. Murphy, supra, 132 Cal.App.2d at p. 368; Wice v. Schilling, supra, 124 Cal.App.2d at p. 745; Strutzel v. Williams, supra, 109 Cal.App.2d at p. 515.)

In a few cases, courts in this state have found liability under the common law for misrepresentations not actually communicated to the plaintiff. These cases do not assist these plaintiffs, however, because the courts that decided the cases expressly relied on agency principles rather than the concept of a fraud on the market. ( Grinnell v. Charles Pfizer Co. (1969) 274 Cal.App.2d 424, 441 [ 79 Cal.Rptr. 369] [ Grinnell]; Toole v. Richardson-Merrell Inc. (1967) 251 Cal.App.2d 689, 707 [ 60 Cal.Rptr. 398, 29 A.L.R.3d 988] [ Toole]; Roberts v. Salot (1958) 166 Cal.App.2d 294, 301 [ 333 P.2d 232] [ Roberts].) Grinnell and Toole were suits against pharmaceutical manufacturers brought by plaintiffs who had suffered product-related injuries. The court in each case held that the plaintiffs, who had not read or heard the manufacturers' representations, could nevertheless sue for breach of express warranty because the physicians who administered the pharmaceuticals did rely on the representations and, in doing so, had acted as the plaintiffs' agents. ( Grinnell, supra, 274 Cal.App.2d at p. 441; Toole, supra, 706 Cal.App.2d at p. 707.) Similarly, the court in Roberts, supra, 166 Cal.App.2d 294, a case in which a lender made misrepresentations to a property owner's "agent," simply held that "[a] fraud worked upon [the agent] by misrepresentation or by silence was worked upon her principal and he has a right of action for redress." ( Id. at p. 300.)

(2e) Plaintiffs also rely on the opinion in Committee on Children's Television, Inc. v. General Foods Corp. (1983) 35 Cal.3d 197 [ 197 Cal.Rptr. 783, 673 P.2d 660] ( Children's Television). The case involved a complaint against entities involved in the manufacturing and advertising of sugared breakfast cereals intended for children. The plaintiffs alleged, among other things, that the defendants fraudulently represented that consumption of their products benefited a child's health. The trial court sustained defendants' demurrers to the complaint. On appeal, the defendants argued that the plaintiffs had not adequately pled reliance on the alleged misrepresentations because "one group, children, [had] receive[d] the misrepresentations and a different group, parents, [had] purchase[d] the product." ( Id. at p. 219.)

The court disposed of defendants' objection in a single, enigmatic sentence whose interpretation has spawned considerable debate. To avoid paraphrasing the language in a way that might unintentionally fuel the debate, we shall quote the sentence, as well as the paragraph it concludes, in full:

"Restatement Second of Torts section 533, states that `[t]he maker of a fraudulent misrepresentation is subject to liability . . . to another who acts in justifiable reliance upon it if the misrepresentation, although not made directly to the other, is made to a third person and the maker intends or has reason to expect that its terms will be repeated or its substance communicated to the other, and that it will influence his conduct.' This proposition was [e]ndorsed as California law in Varwig [ supra, 74 Cal.App.3d at p. 581]. We recognize that it does not quite cover the present case — plaintiffs do not allege the children repeated the representations to their parents, and we would imagine that in most cases they did not, but simply expressed their desire for the product. Repetition, however, should not be a prerequisite to liability; it should be sufficient that defendant makes a misrepresentation to one group intending to influence the behavior of the ultimate purchaser, and that he succeeds in this plan." ( Children's Television, supra, 35 Cal.3d at p. 219, italics added.)

Plaintiffs read Children's Television as adopting, albeit not in so many words, the fraud-on-the-market doctrine. According to plaintiffs, " Children's Television recognizes that reliance is sufficiently pled if it is alleged that the defendant made misrepresentations to the marketplace, or a segment of it, `intending to influence the behavior of the ultimate purchaser, and that he succeeds in this plan.'" We do not believe, however, that Children's Television supports such a proposition. If the court had actually intended to announce such a drastic change to settled law on a point as important as the nature of reliance in an action for deceit, one would expect to see the announcement of the new rule to be supported with reasons and the citation of authority. Instead, one finds only a single sentence, unsupported by reasoning or authority and phrased in tentative language: "Repetition . . . should not be a prerequisite to liability. . . ." (35 Cal.3d at p. 219.)

Under these circumstances, we cannot responsibly read Children's Television the way plaintiffs would have us read it if there is a narrower interpretation that is consistent with the holding of the case. Indeed, there is such an interpretation. The court's reference to section 533 of the Restatement Second of Torts and Varwig, supra, 74 Cal.App.3d 578, even though the court noted that the principle stated in those authorities "d[id] not quite cover the present case" (35 Cal.3d at p. 219), strongly indicates that the holding was based on the idea of an indirect representation. Rather than speculate that the court intended to adopt the fraud-on-the-market doctrine sub silentio, one stays closer to the actual language of the opinion by reading it as recognizing, simply, that children cannot be expected to convey representations about products with precision. Indeed, the opinion says exactly this in explaining why the plaintiffs did not need to set out in their complaint the precise language of each allegedly false advertisement: "Children in particular are unlikely to recall the specific advertisements which led them to desire a product. . . ." ( Ibid.)

Nor do plaintiffs derive much support from another decision on which they heavily rely, In re Equity Funding Corp. of Amer. Sec. Litigation (C.D.Cal. 1976) 416 F. Supp. 161 (opn. by Lucas, J.) ( Equity Funding). It is true that the federal court in that case denied defendants' motion to dismiss a claim for common law deceit in a securities fraud action and that the complaint, judging from its description in the opinion, did not appear to allege actual reliance by each plaintiff. Instead, plaintiffs alleged that defendants had disseminated false statements "`for the purpose and effect of influencing and manipulating the price of Equity Funding securities and for the purpose and with the effect of influencing open market purchasers of [the] securities to purchase such securities.'" ( Id. at p. 182.)

We do not read the opinion in Equity Funding as purporting to adopt the fraud-on-the-market theory as a matter of state law, for several reasons. First, in discussing the adequacy of the plaintiffs' claim for deceit the court did not even mention the theory, let alone suggest an intent to adopt it. The court said only that the plaintiffs' "allegation of `purpose and effect,' coupled with the clear materiality of the misrepresentations alleged, satisfies the reliance and causation requirements imposed on pleadings that assert fraud claims in California." ( Equity Funding, supra, 416 F. Supp. at p. 183.) Second, the fraud-on-the-market doctrine was not well established in the federal system at the time. The opinion generally cited as introducing the doctrine, Blackie v. Barrack, supra, 524 F.2d 891, preceded the Equity Funding decision by only four months and was not cited in the latter. Indeed, it has been observed that widespread acceptance of the doctrine in the lower federal courts cannot be placed any earlier than 1982 or 1983. ( Basic Inc. v. Levinson, supra, 485 U.S. at pp. 250-251, fn. 1 [99 L.Ed.2d at p. 220] (conc. dis. opn. of White, J.).) Third, and most importantly, it was not the federal court's role to effect changes in state law. ( Erie R. Co. v. Tompkins (1938) 304 U.S. 64 [82 L.Ed. 1188, 58 S.Ct. 817].) It is, thus, unrealistic to construe the court's opinion as purporting or intending to do so.

B. Should the Law Be Changed?

(7a) Having determined that California law does not permit plaintiffs to state a cause of action for deceit without pleading actual reliance, we next consider plaintiffs' arguments for changing the law by incorporating the fraud-on-the-market doctrine.

Plaintiffs first argue that the proposed change is necessary to provide a remedy for victimized investors. It is unfair, plaintiffs contend, to require pleading and proof of actual reliance because it is widely accepted that stock prices adjust in reaction to material information, whether true or false. Under these circumstances, according to plaintiffs, the requirement of actual reliance merely penalizes investors who have innocently relied on the integrity of the market but cannot demonstrate reliance on a particular misrepresentation.

We do not doubt that stock prices adjust in response to the dissemination of material information. However, it does not follow that investors will be left without a remedy unless we adopt the fraud-on-the-market doctrine. Investors, including plaintiffs in this case, already have remedies under federal and state law that do not require the pleading or proof of actual reliance. (8)(See fn. 8.) Rule 10b-5, which we have already mentioned, affords plaintiffs both a private right of action in federal court and a presumption of reliance. (See Rule 10b-5, as interpreted in Basic Inc. v. Levinson, supra, 485 U.S. at pp. 241-247 [99 L.Ed.2d at pp. 214-218].) Indeed, as we have also mentioned, a class action lawsuit under Rule 10b-5 based on the same events involved in this case has been filed in federal court. (Zucker, et al. v. Maxicare Health Plans, Inc., et al., supra, Dock. No. CV-88-02499.)

(7b) Defrauded investors may also sue under the antifraud provisions of state securities law for misrepresentations that affect the market without proving actual reliance. (See Corp. Code, §§ 25400, 25500.) The very purpose of these statutes is to "afford the victims of securities fraud with a remedy without the formidable task of proving common law fraud." ( Bowden v. Robinson, supra, 67 Cal.App.3d at p. 714.)

Under section 25400, it is unlawful for "a broker-dealer or other person selling or offering for sale or purchasing or offering to purchase [a] security, to make, for the purpose of inducing the purchase or sale of such security by others, any statement which was, at the time and in the light of the circumstances under which it was made, false or misleading with respect to any material fact, or which omitted to state any material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading, and which he knew or had reasonable ground to believe was so false or misleading." (§ 25400, subd. (d), italics added.)

Investors harmed by a violation of section 25400 have an express, private right of action under section 25500, which provides that "[a]ny person who willfully participates in any act or transaction in violation of Section 25400 shall be liable to any other person who purchases or sells any security at a price which was affected by such act or transaction for the damages sustained by the latter as a result of such act or transaction." (§ 25500.)

Sections 25400 and 25500, as one court has written, "conspicuously avoid the requirement of `actual reliance.'" ( Bowden v. Robinson, supra, 67 Cal.App.3d at p. 714, quoting Olson, The California Corporate Securities Law of 1968 (1968-1969) 9 Santa Clara L.Rev. 75, 98 (Olson).) The principal drafters of these statutes have summarized their effect in this way: "There is no requirement under these sections that the plaintiff rely upon the statements or acts of the defendant or even that he be aware that the defendant made them or engaged in them. All that is required is that the plaintiff establish that the price which he paid or received was affected by the defendant's conduct or statements, which would of course assume that someone acted on the basis of the defendant's wrongful conduct. However, it is not necessary that the plaintiff prove that he personally was influenced by such conduct." (1 Marsh Volk, Practice Under the Cal. Securities Law (1993) § 14.05[6], at p. 14-53, fn. omitted.)

These statutory remedies, which do not require plaintiffs to plead or prove actual reliance, can be asserted in a class action. Accordingly, there is little force in plaintiffs' argument that we should reshape the law of deceit simply in order "to remove [an] unnecessary pleading barrier to the effective utilization of class action procedures." (Cf. Children's Television, supra, 35 Cal.3d at pp. 217-218 [to avoid an unreasonably lengthy complaint, plaintiffs may attach a representative selection of advertisements from a prolonged and extensive media campaign]; La Sala v. American Sav. Loan Assn. (1971) 5 Cal.3d 864, 875, fn. 10 [ 97 Cal.Rptr. 849, 489 P.2d 1113] [an inappropriately alleged class definition need not prevent class certification if the case in fact satisfies the prerequisites for certification].) The argument is misplaced in any event: Actual reliance is more than a pleading requirement; it is an element of the tort of deceit. As we have previously observed, "[c]lass actions are provided only as a means to enforce substantive law. Altering the substantive law to accommodate procedure would be to confuse the means with the ends — to sacrifice the goal for the going." ( City of San Jose v. Superior Court (1974) 12 Cal.3d 447, 462 [ 115 Cal.Rptr. 797, 525 P.2d 701, 76 A.L.R.3d 1223].)

Plaintiffs assert that their remedy under sections 25400 and 25500 is inadequate. It is true that liability under the sections is not precisely coextensive with liability under Rule 10b-5. However, the state statutory remedy is not as limited as plaintiffs suggest. Contrary to plaintiffs' suggestion at oral argument, sections 25400 and 25500 do provide a remedy for fraud in connection with aftermarket transactions, i.e., resales of securities after they have been purchased from the issuing corporation in a public offering. To read the sections as imposing liability only in connection with issuer transactions is inconsistent with the statutory language, which broadly refers to "a broker-dealer or other person selling or offering for sale or purchasing or offering to purchase the security. . . ." (§ 25400, italics added.) Clearly the Legislature knew how to write a statute that addressed only issuer transactions when that was what it intended to do. (See § 25110 ["It is unlawful for any person to offer or sell in this state any security in an issuer transaction . . . ."], italics added.)

Nor is it correct, as plaintiffs also suggest, that liability under sections 25400 and 25500 requires privity of contract between the plaintiff and the defendant. The Legislature also knew how to write a statute that conditioned liability on privity. In section 25501 the Legislature did just that in these words: "Any person who violates Section 25401 shall be liable to the person who purchases a security from him or sells a security to him. . . ." (§ 25501, italics added.) Section 25500, in contrast, contains no such limitation; it provides more broadly that "[a]ny person who willfully participates in any act or transaction in violation of Section 25400 shall be liable to any other person who purchases or sells any security at a price which was affected by such act or transaction. . . ." (§ 25500, italics added.) In other words, "[u]nder Section 25501 the defendant is only liable to the person with whom he deals; whereas, under Section 25500 the defendant may be liable to any person trading in the market. . . ." (1 Marsh Volk, supra, § 14.05[2][e], at p. 14-50; see also Olson, supra, 9 Santa Clara L.Rev. at p. 98.)

Plaintiffs point out that to incorporate the fraud-on-the-market doctrine into the common law of deceit would afford advantages beyond those that the relevant statutes provide, such as a longer limitations period and the right to recover punitive damages. (9) However, we have emphasized in recent decisions that courts "should be hesitant to `impose [new tort duties] when to do so would involve complex policy decisions' [citation], especially when such decisions are more appropriately the subject of legislative deliberation and resolution." ( Moore v. Regents of University of California (1990) 51 Cal.3d 120, 136 [ 271 Cal.Rptr. 146, 793 P.2d 479, A.L.R.4th 3659], quoting Nally v. Grace Community Church (1988) 47 Cal.3d 278, 299 [ 253 Cal.Rptr. 97, 763 P.2d 948] [first set of brackets in original]; see also Droeger v. Friedman, Sloan Ross (1991) 54 Cal.3d 26, 41 [ 283 Cal.Rptr. 584, 812 P.2d 931]; Foley v. Interactive Data Corp. (1988) 47 Cal.3d 654, 694 fn. 31 [ 254 Cal.Rptr. 211, 765 P.2d 373].) This admonition has particular force when the plea to expand liability concerns an area, such as securities fraud, in which the Legislature has already acted.

(7c) Indeed, the advantages that plaintiffs would obtain through expanded liability under the common law appear to conflict with several specific legislative policy choices.

Plaintiffs, for example, would prefer to sue under the law of deceit because the statute of limitations that applies to such claims is more favorable to plaintiffs than the limitation periods applicable to claims under state and federal securities law. (Compare Code Civ. Proc., § 338 [three years after discovery of the facts constituting a fraud], with Corp. Code, § 25506 [one year after discovery or four years after the act constituting the violation]; cf. Lampf, Pleva, Lipkind, Prupis Petigrow v. Gilbertson (1991) ___ U.S. ___ [115 L.Ed.2d 321, 111 S.Ct. 2773] [adopting a one-year limitations period without equitable tolling for actions under Rule 10b-5].) However, the shorter limitations period in the Corporations Code was specifically intended to counterbalance the tremendous advantage that a presumption of reliance affords to plaintiffs. ( Bowden v. Robinson, supra, 67 Cal.App.3d at p. 714.) Because the "statutory liabilities may in some instances be based on a lesser degree of fault than common law fraud, it is also important that businesses be freed from potential liabilities of indefinite duration in order that corporations may determine with some reasonable certainty what their financial situation is as of any given point of time. This is important not only to the corporation and its officers and directors but also to all of its shareholders and to persons generally interested in buying or selling its shares in the market." (1 Marsh Volk, supra, § 14.08[1][a], at p. 14-66; cf. Lampf, Pleva, Lipkind, Prupis Petigrow v. Gilbertson, supra, ___ U.S. at p. ___ [115 L.Ed.2d at p. 333, 111 S.Ct. at p. 2780] [observing that "policy considerations [are] implicit in any limitations provision"].)

Plaintiffs would also prefer to sue under the law of deceit because that law, in contrast to the applicable securities laws, permits an award of punitive damages. However, the failure of the securities laws to authorize punitive damages appears to reflect another deliberate policy choice.

While the courts of this state have not had occasion to comment on the reasons why the Legislature did not make punitive damages available, there is extensive commentary on the reasons why the federal judiciary has not made punitive damages available under Rule 10b-5. The state provisions were drafted and should be considered "in the light of this experience." (1 Marsh Volk, supra, § 14.01[3], at p. 14-15.) In summary, the federal decisions reflect a longstanding consensus that "the burden on the securities business from punitive damages . . . outweigh[s] their contribution to enforcement of securities laws." ( Carras v. Burns (4th Cir. 1975) 516 F.2d 251, 260; see also Green v. Wolf Corporation, supra, 406 F.2d 291, 303 fn. 18; Diaz Vicente v. Obenauer (E.D. Va. 1990) 736 F. Supp. 679, 695; Baumel v. Rosen (4th Cir. 1969) 412 F.2d 571, 576.)

(10) Punitive damages can be justified only as a deterrent measure or as retribution. (11) However, as the federal decisions explain, the additional deterrent value of punitive damages does not appear to be needed in this area for several reasons. The first reason is that actual damages, alone, represent a potentially crushing liability in securities fraud cases. (See Green v. Wolf Corporation, supra, 406 F.2d at p. 303 fn. 18.) Under the fraud-on-the-market doctrine, which plaintiffs can invoke both under Rule 10b-5 and state securities law (§§ 25400, 25500), "the defendant may be liable to any person trading in the market for any length of time that the market price may have been affected by his misstatement." (1 Marsh Volk, supra, § 14.05[2][e], at p. 14-50.) The second reason is that the class action mechanism, which makes litigation affordable for individuals, tends to ensure that the securities laws will be enforced. Because this procedural device "allow[s] many small claims to be litigated in the same action, the overall size of compensatory damages alone may constitute a significant deterrent." ( deHaas v. Empire Petroleum Company (10th Cir. 1970) 435 F.2d 1223, 1231; Green v. Wolf Corporation, supra, 406 F.2d at p. 303.)

Nor is it clear that punitive damages are needed as a retributive measure. Both federal and state laws strongly express society's disapprobation of securities fraud through criminal sanctions. ( 15 U.S.C. § 78ff(a) [providing for imprisonment for up to 10 years and fines of up to $2.5 million]; §§ 25540, 25541 [providing for imprisonment for up to 5 years and fines of up to $250,000].) Federal and state laws also provide for civil penalties. ( 15 U.S.C. § 78ff(c); § 25535.)

There are, moreover, good reasons not to combine a cause of action that permits an award of punitive damages, such as common law deceit, with the fraud-on-the-market doctrine. An assessment of the defendant's culpability, for the purpose of setting punitive damages, would presumably take into account the total effect of the defendant's misrepresentations on the market. However, plaintiffs may sue separately, and "if juries in several lawsuits are able to assess punitive damages against the same defendant for the same transaction, there is a danger of overkill." ( deHass v. Empire Petroleum Company, supra, 435 F.2d at p. 1231.)

Also worth considering is the effect that the prospect of punitive damages might have on the settlement value of marginal claims. As the high court noted in a decision limiting the class of investors permitted to sue under Rule 10b-5, "[t]here has been widespread recognition that litigation under Rule 10b-5 presents a danger of vexatiousness different in degree and in kind from that which accompanies litigation in general." ( Blue Chip Stamps v. Manor Drug Stores (1975) 421 U.S. 723, 739 [44 L.Ed.2d 539, 551, 95 S.Ct. 1917] [ Blue Chip Stamps].) The main reason for the difference is the fraud-on-the-market doctrine, which, by creating a presumption of reliance, both encourages the aggregation of claims and diminishes the plaintiff's burden of proof. In addition, "[t]he very pendency of the lawsuit may frustrate or delay normal business activity of the defendant which is totally unrelated to the lawsuit." ( Id. at p. 740 [44 L.Ed.2d at p. 552].) As a result, "even a complaint which by objective standards may have very little chance of success at trial has a settlement value to the plaintiff out of any proportion to its prospect for success at trial so long as he may prevent the suit from being resolved against him by dismissal or summary judgment." ( Ibid.; cf. Alexander, Do the Merits Matter? A Study of Settlements in Securities Class Actions (1991) 43 Stan.L.Rev. 497 [arguing, based on an empirical study, that for practical purposes the settlement value of a securities fraud class action is not a function of merit].) To create a cause of action that would offer prospective plaintiffs both the advantage of a presumption of reliance and the prospect of recovering punitive damages could only exacerbate the problem.

(7d) Finally, to incorporate the fraud-on-the-market doctrine into the law of deceit would permit plaintiffs to avoid two important limitations that the federal courts have imposed on market-reliance cases brought under Rule 10b-5. In such actions, a plaintiff must plead and prove, first, that he or she actually purchased or sold securities ( Blue Chip Stamps, supra, 421 U.S. at pp. 730-755 [44 L.Ed.2d at pp. 546-560]) and, second, that the defendant had scienter — a degree of fault greater than negligence ( Ernst Ernst v. Hochfelder (1976) 425 U.S. 185, 194-215 [47 L.Ed.2d 668, 677-789, 96 S.Ct. 1375] [ Ernst Ernst]). These requirements of actions under Rule 10b-5, like the relatively short limitations period and the ban on punitive damages, reflect a deliberate effort, guided by judicial experience with securities fraud cases, to balance the advantages associated with a presumption of reliance against the danger of speculative and harassing claims. (See Blue Chip Stamps, supra, 421 U.S. at pp. 738-749 [44 L.Ed.2d at pp. 550-557]; Ernst Ernst, supra, 425 U.S. at p. 214, fn. 33 [47 L.Ed.2d at p. 689].) The same requirements, however, are not necessarily part of the common law of deceit. Thus, to permit common law claims based on the fraud-on-the-market doctrine would open the door to class action lawsuits based on exceedingly speculative theories. For example, unhindered by the Blue Chip Stamps and Ernst Ernst rules, investors might sue on the ground that they missed favorable opportunities to buy or to sell securities because the market was affected by negligent misrepresentations that they never heard. Considering such prospects, we are reminded of the admonition that "`the inexorable broadening of the class of plaintiff who may sue in this area of the law will ultimately result in more harm than good.'" ( Ernst Ernst, supra, 425 U.S. at pp. 214-215, fn. 33 [47 L.Ed.2d at p. 689], quoting Blue Chip Stamps, supra, 421 U.S. at pp. 747-748 [44 L.Ed.2d at pp. 555-556].)

In summary, to incorporate the fraud-on-the-market doctrine into the common law of deceit would only bring about difficulties that the state Legislature and the federal courts have apparently attempted to avoid. Nor would the proposed expansion of the common law of deceit offer benefits sufficient to offset the difficulties, since the state and federal securities laws already offer remedies that give plaintiffs the benefit of a presumption of reliance. Under these circumstances, there is insufficient justification for upsetting the policy choices that the existing laws reflect. Accordingly, we decline to do so.

DISPOSITION

The judgment of the Court of Appeal is affirmed.

Arabian, J., Baxter, J., George, J., and Turner, J., concurred.