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PRL USA Holdings v. United States Polo Association, Inc.

United States District Court, S.D. New York
Jul 7, 2006
99 CV 10199 (GBD) (S.D.N.Y. Jul. 7, 2006)

Opinion

99 CV 10199 (GBD).

July 7, 2006


MEMORANDUM DECISION AND ORDER


Plaintiff Polo Ralph Lauren USA Holdings, Inc. ("PRL") brought this trademark infringement action against United States Polo Association, Inc. ("USPA"), United States Polo Association Properties, Inc. ("USPA Properties"), Jordache, Ltd. ("Jordache"), LV Enterprises, Inc. ("LV") and United States Polo Association, Ltd. ("USPA Ltd.") (collectively the "defendants") alleging infringement of PRL's Polo Player Symbol trademarks. Plaintiff did not request monetary damages and instead sought by jury trial injunctive relief to prevent the defendants from using four double horsemen marks. On October 20, 2005, the jury found (1) defendants' solid double horseman mark infringed PRL's Polo Player Symbol trademarks; and (2) defendants' solid double horseman mark with "USPA", outline double horsemen mark, and outline double horseman mark with "USPA" did not infringe PRL's Polo Player Symbol trademarks.

Plaintiff moves for a new trial, pursuant to Rule 59 of the Federal Rules of Civil Procedure, with respect to the jury's verdict that three of the defendants' four double horseman marks did not infringe PRL's Polo Player Symbol trademarks. Plaintiff argues that this Court committed reversible error by "den[ying] Polo Ralph Lauren the full opportunity to establish a likelihood of confusion." Mem. of Law In Support of Plaintiff's Motion for a New Trial ("Mem. of Law in Support") at 2. Plaintiff contends that the Court did so by: (1) excluding evidence relating to two prior trademark infringement adjudications against USPA; (2) failing to instruct the jury that as a twice adjudicated infringer, USPA was obligated to "keep a safe distance" from PRL's trademarks, and was consequently held to a much higher standard of conduct with respect to the adoption of new marks; (3) permitting evidence of conduct or statements made in compromise negotiations in contravention of Federal Rule of Evidence 408; and (4) excluding from evidence an exhibit plaintiff referred to as the "Ralph Rip-Off" document which was created by a partner in the advertising agency hired by Jordache. Plaintiff's motion for a new trial is denied.

Plaintiff contends that PRL was substantially prejudiced by the Court's rulings because "Polo Ralph Lauren had substantial evidence to support a finding of bad faith on the part of the defendants, including, for example, the fact that USPA was a previously twice adjudicated trademark infringer with respect to the Polo Player Symbol trademarks and yet was once again attempting to copy those marks. Polo Ralph Lauren also had evidence such as the "Ralph Rip-Off" document, which showed defendants' true intentions in formulating the double horsemen logos." Mem. of Law in Support at 2.

BACKGROUND

At trial, plaintiff sought to prove that defendants' use of four double horsemen marks constituted infringement of PRL's Polo Player Symbol trademarks. Specifically, PRL contended that the defendants' double horsemen marks were confusingly similar to PRL's Polo Player Symbol trademarks. They offered the testimony of three live witnesses to establish a likelihood of consumer confusion. Ms. Buffy Birrittella, an executive vice president in charge of advertising and the design of women's clothes at PRL, testified as to the history, mission and progress of the company and the brand. Birrittella stated her fear that the presence of defendants' double horsemen goods in the market "would lessen the impact of our trademark, the polo player trademark in that it would confuse the customer." (Tr. Oct. 6, 2005 at 227:22-23). The plaintiff's second witness, Kathleen Jones Loginovs, a store manager at discount chain Annie Sez, testified that she mistakenly placed some USPA t-shirts, jeans and jean jackets, bearing the solid double horsemen symbol "with the Ralph Lauren merchandise" underneath a "Ralph Lauren is here" sign. (Tr. Oct. 7, 2005 at 407-10). She did this because "I decided that I thought it [USPA] was a division of Polo" and she was confused. Id. at 408:10-16. Finally, plaintiff's expert, Professor Gary T. Ford, presented evidence of a survey he conducted with respect to consumer confusion between plaintiff's Polo Player Symbol and two of defendants' four marks, the solid double horsemen mark and the solid double horsemen mark with "USPA". Professor Ford testified that in a comparison survey conducted in malls, 32.3 percent of consumers who participated in his study believed a garment bearing USPA's solid double horsemen logo was made or associated with PRL. (Tr. Oct. 7, 2005 at 540:16-24). 15.7 percent of the survey participants believed the solid double horsemen with "USPA" was associated with PRL. Id. at 542:8-20. In addition to the testimony of PRL's three witnesses, various pieces of merchandise were introduced into evidence which allowed the jury to conduct a direct visual examination and comparison of PRL and USPA marks on merchandise. Defendants' solid double horsemen mark with "USPA", outline double horsemen mark, and outline double horsemen mark with "USPA" were never marketed or sold to the public.

On cross-examination Loginovs was shown a shirt bearing the PRL polo pony and a shirt bearing defendants' outline double horsemen without "USPA" and asked whether she found the two marks "confusingly similar." (Tr. Oct. 7, 2005 at 416-417). She stated: "They are similar, but they are not confusingly similar." Id. at 417:7. When asked to compare the PRL polo pony with defendants outline double horsemen with "USPA" underneath, Loginovs testified that she did not find that mark confusingly similar.Id. at 417:8-14.

The defendants called five witnesses at trial in order to support their contention that the four double horsemen marks were not a likely source of consumer confusion with the PRL Polo Player Symbol. In addition, as a further defense, the defendants' contended that PRL had consented to their use of the solid double horsemen mark. Orrin Ingram, chairman of the United States Polo Association from 1999 until 2003, testified about the history, mission and progress of the United States Polo Association, and the sport of polo. See, e.g., (Tr. Oct. 6, 2005 at 138:21-24). Ingram also described the development of the USPA's licensing program, USPA Properties, and the four double horsemen marks. Id. at 142:3-11; 148:14-151:1. Phillip Johnson, the defendants' survey expert, challenged both the results and methodology of Dr. Ford's survey evidence, which he compared and contrasted with the results of his own consumer confusion study. Johnson's survey tested all four of the double horsemen marks at issue in this case, as opposed to Ford's survey which only tested the solid double horsemen mark and the solid double horsemen mark with "USPA." Johnson's survey recorded a net confusion rate of: (1) 7.6 percent for the solid double horsemen mark; (2) -1.4 percent (or zero) for the solid double horsemen mark with "USPA"; (3) 1.6 percent for the outline double horsemen mark; and (4) -7.8 percent (or zero) for the outline double horsemen mark with "USPA". (Tr. Oct. 11, 2005 at 789:2-14). Explaining his survey results, Johnson stated: "In my opinion, based on the surveys I have conducted and the testimony I have given, if a statistic is below 10 it would be an indication that there is no significant level of confusion." (Tr. Oct. 18, 2005 at 1685:13-16).

Johnson explained that negative percentages are equivalent to zero net confusion when assessing these surveys since a negative number indicates that more consumers found the control garment confusingly similar than the double horsemen mark at issue. See (Tr. Oct. 11, 2005 at 788-89). "When you have a negative number for confusion, it means that there is more confusion in the control cell than there is in the test cell, which means it is a null cell, zero confusion." (Tr. Oct. 18, 2005 at 1684:11-14).

Commenting on Dr. Ford's survey results, Johnson testified that "numbers over 10 percent generally are considered to be possible indicators of confusion, and numbers that go as high as 20 percent at least for surveys are almost always certainly indicative of confusion." (Tr. Oct. 19, 2005 at 1818:21-25). When asked "if you assume that Professor Ford has got it right on the solid double horsemen mark, no USPA where he has 30 percent confusion, you would agree with me, would you not, that that is almost certainly indicative of confusion," Johnson replied "Absolutely." Id. at 1819:2-6.

In an attempt to establish their affirmative defense of acquiescence, the defendants called Lee Sporn, a former vice president for intellectual property and associate general counsel at PRL, who defendants claimed explicitly gave USPA permission to use the solid double horseman mark. The defendants also called Merle Jenkins, the USPA attorney who claimed to have received that expressed permission. Sporn testified that Jenkins showed him embroidery depicting the solid double horsemen mark in "early to mid-1996." (Tr. Oct. 12, 2005 at 816:16-817:1). The USPA filed an application for registration of the double horsemen mark with the United States Patent and Trademark Office in May of 1996.See id. at 820:3-21. Sporn testified that PRL made a conscious decision not to file any opposition to the USPA's registration application during late 1996 and early 1997. See, e.g., id. at 847:4-848:8. On January 28, 2000 PRL did file an opposition with the Patent Trademark Office. Id. at 899:4-7. Sporn vehemently denied ever giving either verbal or written consent to the defendants to use the solid double horsemen mark.See, e.g., id. at 955:20-956:2.

The defendants called Jenkins who testified about the development of the USPA's sports licensing program when he served as the first president of USPA Properties. See (Tr. Oct. 17, 2005 at 1392-1397). Jenkins also testified about a series of conversations he had with Sporn and PRL in an attempt to develop a USPA mark that "was dissimilar, completely dissimilar even to their eyes [from PRL's]" since "[t]hey [PRL] indicated they were interested in talking further with us." Id. at 1407:9-14. Jenkins testified that he was able to reach an agreement with Sporn over USPA's use of the solid double horsemen mark at a May 3, 1996 meeting. See id. at 1422:4-12. Describing a subsequent conversation over various other disputes and agreements between the parties, Jenkins testified: ". . . the agreement in regard to the double horse stood, and he [Sporn] not only consented to our using it, but he encouraged us to go ahead with our registration and put it in commerce." Id. at 1423:9-12. Jenkins testified that he pressed Sporn to memorialize their agreement in writing, but Sporn said ". . . go ahead, I can depend on it [the verbal agreement] because he said he had done the same thing with other, on other deals with people they had trademark disputes with . . . oral agreements to go ahead and do something and he consented to the use of some they maybe had objected to." Id. at 1424:8-13. When asked if there was "any doubt in your mind that Lee Sporn gave you his consent that you could use the [double horsemen] mark and he would not object . . ." Jenkins responded, "[n]one whatsoever." Id. at 1426:8-11.

Finally, the defendants called Clifford Lelonek, President of the United States Polo Association division of Jordache. (Tr. Oct. 14, 2005 at 1181:25-1182:1). Lelonek offered testimony concerning the development of the relationship between USPA and Jordache, including plans that the double horsemen marks would be used on all USPA/Jordache merchandise. (Tr. Oct. 14, 2005 at 1186-88). Lelonek testified that had Jordache been aware of any objection by PRL to the use of the double horsemen marks, Jordache would not have put the marks on a "single garment" nor invested a "single penny" in developing the marks. Id. at 1189:3-9.

"It was my understanding that the double horsemen mark was not an objected-to mark and it was not confusingly similar to any of the marks that Ralph Lauren had. . . . There were two sources of my understanding. One was Merle Jenkins, who actually gave approval to Jordache for that mark. The other one was the fact that I knew that the mark was advanced for registration to the Patent Trademark office and that Ralph Lauren did not consciously object to that particular mark." (Tr. Oct. 14, 2005 at 1187:8-19).

Through a special verdict form, the jury unanimously found that "plaintiff proved infringement of its registered Polo Player Symbol trademark, by proving by a preponderance of the evidence that defendants' use of the solid double horsemen mark is likely to cause confusion about the source of the products among ordinary consumers." The jury also found that "the defendants [had not] proved the affirmative defense of acquiescence by proving by a preponderance of the evidence that plaintiff actively consented to the defendants' use of the Solid Double Horsemen mark." The jury further found that "the plaintiff [had not] proved infringement of its registered Polo Player Symbol trademark, by proving by a preponderance of the evidence that defendants' use of the solid double horsemen mark with USPA, [outline double horsemen mark, or outline double horsemen mark with USPA was] likely to cause confusion about the source of the products among ordinary consumers."

In accordance with the jury's verdict, this Court entered a Final Order and Judgment which ordered, adjudged and decreed: (1) the defendants' use of the solid double horsemen mark "constitutes infringement of PRL's trademark rights in the registered PRL Polo Player Symbol trademarks;" and (2) — (4) the defendants use of the solid double horsemen mark with "USPA," the outline double horsemen mark, and the outline double horsemen mark with "USPA" "does not constitute an infringement of PRL's trademark rights in the registered PRL Polo Player Symbol trademarks."

MOTION FOR NEW TRIAL

A motion for a new trial pursuant to Rule 59 should be granted only if "the jury has reached a seriously erroneous result or its verdict is a miscarriage of justice." Nimely v. City of New York, 414 F.3d 381, 392 (2d Cir. 2005) (internal quotation omitted); see also Smith v. Lightning Bolt Prod., Inc., 861 F.2d 363, 370 (2d Cir. 1988). A "miscarriage of justice" has occurred if "the trial was not fair to the moving party." Mallis v. Bankers Trust Co., 717 F.2d 683, 691 (2d Cir. 1983). Any evidentiary errors by the trial court are deemed harmless unless they render the jury's verdict "contrary to the interests of `substantial justice.'" Nimely, 414 F.3d at 399 (quoting Fed.R.Civ.P. 61); see also Church Insurance Co. v. Trippe Manufacturing Co., 2005 WL 3462726 (S.D.N.Y. Dec. 19, 2005). Evidentiary errors are only reversible if they affect a party's substantial rights. Schering Corp. v. Pfizer, Inc., 189 F.3d 218, 224 (2d Cir. 1999) (citing Fed.R.Evid. 103(a)). In order for an evidentiary ruling to rise to the level of affecting a party's substantial rights, a court must, for example, exclude "a party's primary evidence in support of a material fact, and failure to prove that fact defeats the party's claim." Id. PRL's claims of prejudicial error were neither error nor prejudicial. Therefore, no "miscarriage of justice" occurred which would necessitate a new trial.

I. Evidence of Prior Infringement Adjudications

Plaintiff contends that its "ability to demonstrate to the jury USPA's bad faith and serial infringement of the Polo Player Symbol trademarks was substantially impaired" when this Court excluded evidence related to prior infringement adjudications. Mem. of Law in Support at 6. This Court properly excluded evidence related to a separate and distinct USPA trademark at issue in a 1984 lawsuit between the plaintiff and USPA (the "1984 mark"), the opinion of Judge Sand in the 1984 lawsuit, and another separate and distinct trademark at issue in a 2004 arbitration between PRL and the USPA (the "Swedish mark"). This evidence was inadmissible at trial pursuant to the parties own September 5, 2003 Settlement Agreement (the "Settlement Agreement"). Plaintiff claims that the Settlement Agreement between the parties did not bar the admission of that evidence. Paragraph 19(F) of the Settlement Agreement enumerates categories of evidence which "shall not be admissible at trial." Such evidence included: "(ii) any evidence relating to any other graphics, designs, logos, and marks of the USPA Parties. . . ." Paragraph 15 of the Agreement did allow for the admission of the December 6, 1984 Final Order Judgment and Decree during the instant litigation.

Paragraph 19(F) states, in part:

. . . The parties agree that the following evidence shall not be offered by either party and shall not be admissible at the trial of the Unresolved Claims: (i) any evidence relating to the terms and conditions of this Settlement Agreement; (ii) any evidence relating to any other graphics, designs, logos, and marks of the USPA Parties, including, without limitation, any evidence relating to the graphics, designs, logos and marks of the USPA Parties that were designated "OK" by PRL, which are annexed hereto as Exhibit 10, or are the subject of paragraphs 5(L)-(N) of this Settlement Agreement; (iii) any evidence relating to any deliberations by and/or communications by or among the parties concerning the graphics, designs, logos and marks that are subject of paragraphs 5(L)-(N) of this Settlement Agreement; and (iv) any evidence relating to communications between and among PRL and the various retailers and licensees of the USPA Parties. . . ."

Paragraph 15 states, in full:

Unless otherwise set forth in and specifically provided for by this Settlement Agreement, the USPA Parties and PRL shall comply with the terms of the Court's December 6, 1984 Final Order, Judgment and Decree, a copy of which is annexed hereto as Exhibit 8. That December 6, 1984 Final Order, Judgment and Decree may be offered in evidence in any arbitration proceeding here-under and in the proceedings described in paragraph 19 herein.

The prior infringement evidence was excluded to the extent the parties had previously agreed in their Settlement Agreement. The parties' Settlement Agreement resolved many of the issues litigated between the parties, leaving the four double horseman marks as the only remaining issues for trial. Evidentiary agreements entered into by the parties prior to trial are considered a "valuable and integral part of everyday trial practice" and are therefore "routinely honored" by trial courts.See, e.g., United States v. Mezzanatto, 513 U.S. 196, 203 (1995). The evidence pertaining to the other marks, particularly the evidence concerning the 1984 litigation and the Swedish arbitration, was properly excluded under the unambiguous terms of the parties' own Agreement. Pursuant to the language of the Settlement Agreement, this Court excluded "any evidence relating to any other . . . marks" except the agreed upon "admission of the December 6, 1984 Final Order Judgment and Decree." The referenced copy which was attached to the Agreement as an exhibit was admitted at trial.

II. The "Safe Distance" Instruction

Plaintiff also contends that this Court's refusal to give its proffered "safe distance" instruction "set the bar substantially lower than it should have been under the law" since it gave the jury "no legal choice but to treat defendants as first time offenders, and not as the serial infringers they in fact are." Mem. of Law in Support at 9. Plaintiff argues that it was therefore "prevented from fully showing a likelihood of confusion . . . and, in particular, the bad faith of defendants." Id. Courts however, are not required to give an instruction to the jury that is not supported by the evidence. See, e.g., Blazic v. Henderson, 900 F.2d 534, 541 (2d Cir. 1989). Here, PRL's "safe distance" jury instruction was not appropriate as requested since the 1984 court ruled that defendant USPA could use an appropriate horseman symbol. The proposed jury charge was neither instructive for the jury on an issue relevant to this case, nor was it consistent with the facts. In the Final Order, Judgment and Decree Judge Sand ruled:

PRL's initial Proposed Jury Instruction No. 32, The Duty to keep a Safe Distance — the 1984 Final Order and Judgment — read:

In the December 6, 1984 Final Order Judgment and Decree (the "1984 Final Order and Judgment"), which has been accepted into evidence in this proceeding, this Court previously found that the USPA defendants were intentional infringers of PRL's registered Polo Player Symbol trademarks and further enjoined them from "using any name, symbol or mark which is confusingly similar" to, among other things, PRL's Polo Player Symbol trademarks.
You should consider this Court's 1984 Final Order and Judgment in evaluating the USPA Defendants' intent in adopting the double horsemen marks at issue. In addition, under the trademark law, a prior adjudicated infringer of another's trademarks must there-after keep a safe distance and will be held to a higher standard of conduct with respect to the adoption of a new mark than would have applied in the first instance.
Because the USPA defendants have previously been adjudicated to have infringed PRL's registered Polo Player Symbol trademarks, you should also consider this Court's 1984 Final Order and Judgment and determine for yourselves whether the USPA defendants have satisfied their obligation to keep a safe distance from PRL's registered Polo Player Symbol trademarks in adopting the double horsemen marks at issue in this case.

Plaintiff's Initial Requests to Charge at 40.

The Court also denied the defendants' proposed jury instruction regarding the 1984 Final Order and Judgment. Defendants' Proposed Jury Instruction No. 3, The 1984 Order, read:

This litigation is not the first litigation between the USPA and PRL. They were involved in a litigation in the early 1980's, which resulted in this Court issuing an Order in 1984. This Order is what is known as "res judicata," which means that, unless otherwise instructed, the 1984 Order is conclusive as to the rights of the parties and how they could conduct their respective licensing programs prior to this current litigation. The Order established, among other things, that the USPA has the right to "conduct a retail licensing program utilizing . . . a mounted polo player or equestrian or equine symbol which is distinctive from the [PRL] polo player symbol. . . ."

Defendants' Preliminary Proposed Jury Instructions at 3 (internal citations omitted).

Nothing contained herein shall be construed to prevent USPA and USPAP from conducting a retail licensing program utilizing . . . a mounted polo player or equestrian or equine symbol which is distinctive from the PFI [i.e., PRL] polo player symbol in its content and perspective, provided that such symbol is used in conjunction with trade dress . . . and does not utilize any other trade dress which is likely to cause confusion with . . . Ralph Lauren . . . United States Polo Association, Inc., et al. v. Polo Fashions, Inc., et al., 84 civ 1142, Final Order, Judgment and Decree at 9.C (S.D.N.Y. Dec. 6, 1984).

On the facts as presented, plaintiff's safe distance instruction was not useful to the jury in their determination of whether defendants' marks were "likely to cause confusion about the source of the products among ordinary consumers." The plaintiff was unable to articulate how their proposed instruction might be crafted in such a way as to have meaning to the jury. See (Tr. Oct. 19, 2005 at 1792:17-1797:7). This Court did instruct the jury to consider "the intent of the defendants in adopting the double horsemen mark, i.e., did the defendants know their mark was similar to the plaintiff's, and did the defendants intend to confuse or deceive" as one of nine enumerated factors for the jury's consideration with regard to likelihood of confusion. Id. at 2028:24-2029:2. Similarly, when the Court instructed the jury on the affirmative defense of acquiescence it stated that "in order to invoke the affirmative defense of acquiescence, the defendants must have acted in good faith; i.e., defendants' adoption and use of the double horsemen mark must not have been deliberately for the purpose of confusing consumers and capitalizing on plaintiff's reputation." Id. at 2030:21-25.

In its denial of the plaintiff's requested charge, this Court explained:

This jury has to independently decide whether or not the four horsemen . . . were a violation of the trademark. If it is a violation of the trademark, it doesn't matter how close they came. If it is not a violation of the trademark, it doesn't matter how far away they were. I don't think that that advances any of the other legal instructions that I've given the jury with regard to what their obligation is independently to determine in the first instance . . ." Id. at 1794:16-25.

The Court extensively questioned plaintiff's counsel on this very issue during the October 19, 2005 charging conference and further explained that:

The safe distance instruction . . . I know both sides want some instruction one way or another about the 1984 order — my inclination at this point is to avoid that altogether as a jury instruction. The parties clearly have laid out for the jury what the order said, what it didn't say. I think that there is a danger that I'm going to unfairly direct the jury's attention to that order if I make any limited instruction with regard to the order. The order is what it is . . . quite frankly, no party here is in a position to argue that the order, their examination of that order itself advances their position by making the comment one way or the other about whether these four horsemen at issue is [sic] confusingly similar. The [1984] court never reviewed that, and the court didn't give any direction with regard to those four marks. It is independently the jury's determination to decide whether those four marks are trademark infringement, whether there was an order or there wasn't an order. If you want to argue that somehow it represents someone's conscious decision to try to skirt the order . . . or proceeding in good faith or bad faith, then you can argue that."

(Tr. Oct. 19, 2005 at 1792:17-1797:7).

The plaintiff now claims that it was somehow prejudiced by not receiving a "safe distance" instruction with regard to the three proposed marks which the defendants' never sold or marketed. Plaintiff cannot demonstrate that it was prejudiced by the denial of its requested instruction. Given the jury's finding of infringement with respect to the solid double horseman mark which had been sold, in contrast to their determination that the other three proposed marks were not likely to cause confusion, the denial of a "safe distance" instruction was in no way prejudicial to PRL.

Plaintiff's revised proposed jury instruction No. 32, The Duty to Keep a Safe Distance — the 1984 Final Order and Judgment — read:

In the December 6, 1984 Final Order, Judgment and Decree (the "1984 Final Order and Judgment"), which has been accepted into evidence in this proceeding, this Court previously found that USPA were intentional infringers of Polo Ralph Lauren's registered Polo Player Symbol trademarks.
Under the trademark law, a prior adjudicated infringer of another's trademarks must thereafter keep a safe distance and will be held to a higher standard of conduct with respect to the adoption of a new mark than would have been applied in the first instance.
Because USPA has previously been adjudicated to have infringed Polo Ralph Lauren's registered Polo Player Symbol trademarks, you should consider this Court's 1984 Final Order and Judgment and determine for yourselves whether USPA has satisfied its obligation to keep a safe distance from Polo Ralph Lauren's registered Polo Player Symbol trademarks in adopting and using the double horsemen marks at issue in this case.
See Plaintiff's October 18, 2005 Letter, Ex. B Proposed Additional Jury Instructions at 21.

Indeed, while this Court did not include plaintiff's proposed charge in its jury instructions, it specifically allowed the plaintiff's to make all of the underlying substantive arguments which they said supported a conclusion that defendants acted in bad faith. See, e.g., id. at 1796:17-1797:4 ("I'll allow you to argue that . . . If you want to argue that they had an order, they consciously knew that they should not create a symbol that was going to be confusing, that they should have stayed consciously [away] . . . In any context you want to argue that, I think the instructions I give is consistent." Id.

III. Evidence of Settlement Discussion

Plaintiff contends that it was "severely prejudiced" by the admission of "statements made in settlement discussions for the purpose of achieving a resolution of a dispute" which Rule 408 recognizes "should not thereafter be used against a party if settlement efforts fail." Mem. of Law in Support at 10. However, the evidence which PRL argues was settlement discussions admitted in contravention of Rule 408 was not admitted for a prohibited purpose. The evidence was admitted solely on the issue regarding whether or not plaintiff actively consented to the use of the defendants' solid double horsemen mark. It was not evidence of an attempt to compromise a disputed claim to prove either "liability for or invalidity of . . . the claim or its amount" as prohibited by Rule 408. Rather, the evidence offered by defendants was for the limited purpose of establishing their affirmative defenses of acquiescence and laches. Rule 408 does not require the exclusion of any evidence merely because it is presented in the course of compromise negotiations, or when the evidence is offered for another purpose, i.e., other than proving liability or the amount owed. See also Starter Corporation v. Converse, Inc., 170 F.3d 286, 294 (2d Cir. 1999) (affirming the district court's decision to admit evidence of a prior agreement and negotiations since it was "virtually essential evidence to prove Converse's estoppel claims"). The testimony that plaintiff's representative expressly consented to the use of the solid double horseman mark was admissible in an attempt to prove the acquiescence defense.

Rule 408 — Compromise and Offers to Compromise:

Evidence of (1) furnishing or offering or promising to furnish, or (2) accepting or offering or promising to accept, a valuable consideration in compromising or attempting to compromise a claim which was disputed as to either validity or amount, is not admissible to prove liability for or invalidity of the claim or its amount. Evidence of conduct or statements made in compromise negotiations is likewise not admissible. This rule does not require the exclusion of any evidence otherwise discoverable merely because it is presented in the course of compromise negotiations. This rule also does not require exclusion when the evidence is offered for another purpose, such as proving bias or prejudice of a witness, negativing a contention of undue delay, or proving an effort to obstruct a criminal investigation or prosecution.

Fed.R. of Evid. 408.

Even if it had been error to admit any of this evidence, any such error was clearly not prejudicial. The jury appropriately considered the acquiescence argument made by the defendants with respect to the solid double horseman mark at issue in count one and found in favor of the plaintiffs. There was no evidence presented that plaintiff considered, consented to, or offered as a compromise any of the three marks found by the jury not to be infringing. Since the evidence offered pertained only to the first mark, and not the other three horseman marks, any error could not be prejudicial to the plaintiff because the jury found the defendants' first mark to be infringing.

IV. The "Ralph Rip-Off" Document

Plaintiff contends that the excluded exhibit referred to by PRL as the "Ralph Rip-Off" document "is highly relevant, admissible as an agent admission, and is in no way unfairly prejudicial." Mem. of Law in Support at 20. This document however, was inadmissible under the Federal Rules of Evidence. It was an out-of-court statement created by a non-party without the knowledge, control, or consent of the defendants, which plaintiff offered in order to prove the truth of the statements contained therein. This Court appropriately precluded the document from use at trial as inadmissible hearsay to which no exception applies. The ruling regarding this motion in limine was neither in error nor prejudicial to plaintiff, and therefore does not constitute grounds for a new trial pursuant to Fed.R.Civ.P. 59.

Throughout this litigation the plaintiff referred to the evidence at issue as the "Ralph Rip-Off" document, while the defendants referred to the same document as the "Lazar Spoof."

The one page document entitled "The Ralph Rip-off" has a background of a polo player on a horse and states:

Everyone knows we're ripping off Ralph. Including us. It is the mission of our advertising to deny it by appearing to be true to the sport. After all, Ralph did rip-off the sport.

It is undisputed that this one page document was created in early 2000 by Michael Nowack, a partner at Lazar, Stricker, Nowack Partners ("Lazar"). Lazar, a non-party advertising firm, was hired to prepare a marketing and advertising presentation for the USPA line of clothing. The proffered evidence was that when Nowack learned about the present litigation between the parties from Robert Mintz, the CEO of Jordache's licensor, USPA Ltd., he created the document on his own initiative solely as a joke, giving Mintz the only copy. See Declaration of Michael Nowack at ¶ 3-5, Exhibit 2, Defendants' Memorandum of Law in Support of Their Motion In Limine to Preclude the "Lazar Spoof" and Related Testimony ("Nowack Declaration") at ¶ 5-6. Mintz gave the document to Michaela Sayo Murase, who was the Director of Operations of Jordache's USPA division. Murase placed the only copy in her desk drawer after Mintz told her she could not hang the document on her wall. See Transcript of the January 12, 2001 Deposition of Michaela Sayo Murase at 89, 93-95 ("Murase Deposition"). Murase later took the document with her when she was fired from Jordache. Id. at 113-14. At her deposition, Murase confirmed that she had no knowledge of anyone at Jordache ever expressing or adopting any of the sentiments set forth in the document. Id. at 96. Nowack stated under oath that he was "never asked by anyone to create the Document, nor was [he] authorized by any of the Defendants to make the statements contained therein." Nowack Declaration at ¶ 7.

In his Declaration, Nowack stated the document was meant to be a "tongue-in-cheek articulation of the exact opposite" of defendants' treatment of PRL's brand and "a whimsical assertion that it was PRL engaged in a rip-off of the sport of polo." Id. at ¶ 5-6.

Murase's testimony with regard to the "Ralph Rip-Off" document was excluded by the Court in its September 28, 2005 ruling granting defendants' motion to preclude the document and related testimony. Plaintiff sought to offer Murase's testimony concerning her knowledge of the document and her opinions with respect to her former employer's motives concerning PRL. Her proffered testimony was that, in her opinion, "the document represents what we were attempting to accomplish." Her proffered testimony consisted entirely of an after-the-fact opinion that the document represented the defendants' intent. This clearly constituted inadmissible opinion evidence by a disgruntled former Jordache employee who had no admissible factual testimony to support such an opinion. Therefore, Murase's testimony was properly excluded for the same reasons as the document itself — it was wholly inadmissible hearsay, prejudicial, and irrelevant.

This document was not admissible under Rule 801(d)(2) as an admission by a party-opponent. The document cannot be considered a statement by a person authorized by the party to make a statement concerning the subject under 801(d)(2)(C). It was also not a statement by the party's agent concerning a matter within the scope of the agency or employment during that relationship under 801(d)(2)(D), since there is no evidence that the defendants ever requested, adopted, approved of, or were even aware that the document was being created by Nowack. It was clearly not within the scope of the advertising agency's employment to create such a document. Similarly, it was not admissible as the defendants' own statement in an individual or representative capacity pursuant to 801(d)(2)(A), nor a statement in which the defendants manifested an adoption or belief in its truth under 801(d)(2)(B). See generally Nowack Declaration;see also Murase Deposition.

Beyond the fact that the document was inadmissible hearsay, it was further excluded pursuant to Rule 403 since its probative value was "substantially outweighed by the danger of unfair prejudice" and "misleading the jury." Plaintiff sought to argue to the jury that it somehow represented the intent or state of mind of the defendants. However it had little, if any probative value in this case beyond its obvious prejudicial effect. The central issue at trial was whether or not each of the defendant's four double horsemen marks were "confusingly similar" to the plaintiff's trademarks. Since plaintiff proffered no evidence that the contested document was authored, adopted, or approved by any of the defendants, it was inadmissible under the Federal Rules of Evidence.

CONCLUSION

The jury's verdict was wholly consistent with the evidence at trial. In fact, plaintiff's claimed prejudicial evidentiary rulings primarily relate to plaintiff's attempt to argue defendants' bad motive or intent, rather than the central focus of the jury — whether use of the marks at issue was "likely to cause confusion about the source of the products among ordinary consumers." Plaintiff has failed to establish that "the jury has reached a seriously erroneous result or its verdict is a miscarriage of justice." Nimely, 414 F.3d at 392. The jury's verdict with regard to each of the disputed marks was reasonable in light of the evidence presented and the issues they were asked to resolve. Accordingly, plaintiff's motion for a new trial is denied.


Summaries of

PRL USA Holdings v. United States Polo Association, Inc.

United States District Court, S.D. New York
Jul 7, 2006
99 CV 10199 (GBD) (S.D.N.Y. Jul. 7, 2006)
Case details for

PRL USA Holdings v. United States Polo Association, Inc.

Case Details

Full title:PRL USA HOLDINGS, INC., Plaintiff, v. UNITED STATES POLO ASSOCIATION…

Court:United States District Court, S.D. New York

Date published: Jul 7, 2006

Citations

99 CV 10199 (GBD) (S.D.N.Y. Jul. 7, 2006)

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